Crunchy and nutritious biscuit treats. Made with only the best ingredients selected specifically to suit the digestive system of your best friend. Over baked for the perfect texture to ensure a good gnawing action to promote healthy teeth and gums.

Complete VITAL+ is scientifically formulated to achieve a tasty and balanced quality dog food that contains all the essential vitamins and minerals to ensure the overall health and conditions of your dog. This product has been specifically formulated

Maintenance is scientifically formulated to give your dog a tasty and well-balanced quality dog food, containing all the essential vitamins & minerals they need to be in the best condition possible.

Maintenance is scientifically formulated to give your dog a tasty and well-balanced quality dog food, containing all the essential vitamins & minerals they need to be in the best condition possible.

Complete Dog is a nutritious and delicious dog food developed by leading nutritionists to cater for the very special needs of your favourite pet canine.

Complete is designed to provide your pet with the best nutrition at an affordable price. Complete Puppy is scientifically to give your puppy a tasty and well balanced quality Puppy food, containing all the essential vitamins and minerals, carbohydrates, prebiotics and healthy fats they need to grow. This product has been scientifically formulated with the best available meat products, which is a source of high-quality protein and ads flavour to their diet.

Snack-a-chew contains a coating for the nutritious crunchy treats which looks and tastes as good as chocolate but does not contain any ingredients which we know are harmful to dogs. Snack-a-chews are hand-made in South Africa with love and care before being topped with the icing and decorated to keep your dog's tail wagging.

Complete VITAL+ is scientifically formulated to achieve a tasty and balanced quality dog food that contains all the essential vitamins and minerals to ensure the overall health and conditions of your dog. This product has been specifically formulated

Complete Dog is a nutritious and delicious dog food developed by leading nutritionists to cater for the very special needs of your favourite pet canine.

Complete VITAL+ is scientifically formulated to achieve a tasty and balanced quality dog food that contains all the essential vitamins and minerals to ensure the overall health and conditions of your dog. This product has been specifically formulated

Complete is designed to provide your pet with the best nutrition at an affordable price. Complete Puppy is scientifically to give your puppy a tasty and well balanced quality Puppy food, containing all the essential vitamins and minerals, carbohydrates, prebiotics and healthy fats they need to grow. This product has been scientifically formulated with the best available meat products, which is a source of high-quality protein and ads flavour to their diet.

The semi-moist SNAX are Soft and Chewy and ideal for a training treat and as part of a healthy diet.

Crunchy and nutritious biscuit treats. Made with only the best ingredients selected specifically to suit the digestive system of your best friend. Over baked for the perfect texture to ensure a good gnawing action to promote healthy teeth and gums.

The semi-moist SNAX are Soft and Chewy and ideal for a training treat and as part of a healthy diet.

Beef Classique is scientifically formulated to give your dog a tasty & well-balanced quality dog food, containing essential vitamins and minerals they need to be in the best condition possible.

What do dogs love more than chasing cars, soccer balls or that elusive cat next door? Lipsmacking meaty treats of course. Your dogs will love our tasty Shapes that are packed with moreish meat and Omega 6 to keep their tails wagging.

Suitable for all puppies, late pregnant and lactating bitches.

The growth and development of a puppy is hard work, and special nutrition is required.
Young dogs require a wholesome diet that is balanced and easy to digest and are especially sensitive to the effects of dietary deficiencies, toxins, and poor quality ingredients.
JOCK JUNIOR is scientifically formulated with your puppy’s health in mind, using only the highest quality ingredients, and containing everything your new pup needs to stay fit and healthy.
Because they lack the ability to digest large amounts of food at one time, it is important to divide a puppy’s diet into more than two meals.
Feed your pup at least three meals per day up to 4 months of age.
Dividing the meal into two meals is recommended after 4 months and has the added benefit of reducing the risk of bloating, especially in deep-chested dogs.

Tailsup Regular is a balanced dog food that caters for small, medium and large dog breeds. As a nutritious source of protein, it also contains the essential vitamins, minerals and antioxidants that keep your dog healthy, active and happy.

Elite is scientifically formulated to give your dog a tasty and well-balanced quality dog food, containing all the essential vitamins and minerals they need to be in the best condition possible.

Snack-a-chew contains a coating for the nutritious crunchy treats which looks and tastes as good as chocolate but does not contain any ingredients which we know are harmful to dogs. Snack-a-chews are hand-made in South Africa with love and care before being topped with the icing and decorated to keep your dog's tail wagging.

Jock Value:
Complete and Balanced nutrition suited for all dog breeds: The role that nutrition plays in keeping your dog healthy is absolutely critical. Jock Value is specially formulated to completely address these needs and keep your pooch a few steps ahead of the rest. The secret lies in our protein-rich formulation, which is loaded with the 10 essential amino acids. These key nutrients are vital for your dog's health and help maintain and build muscle strength.

Suitable for adult and active dogs, Jock Multistage is formulated to get active dogs’ tails wagging.
Using only the Best, carefully selected ingredients, it provides a complete balanced nutritional diet,
specifically geared towards the daily health of dogs with a zest for life.
Active dogs are happy dogs, and because they burn so much energy, they have special dietary requirements.
Active adult dogs also have special dietary requirements due to their advanced nutritional needs.
Packed with the ideal amount of fat and protein,
Jock Multistage caters for the advanced needs of adult dogs with an active lifestyle - helping them maintain strong muscles and optimal digestion.
It’s also enriched with essential omega 3 and 6 fatty acids to ensure a healthy skin and shiny coat.

Beef Classique is scientifically formulated to give your dog a tasty & well-balanced quality dog food, containing essential vitamins and minerals they need to be in the best condition possible.

Tailsup Adult Dog Food Chicken is a delicious and wholesome chicken-flavoured dog food. Suitable for all dog breeds, it’s rich in protein and fibre ensuring that your dog’s daily nutritional requirements are met.

Tailsup Adult Dog Food Beef is a nutritious, protein-rich beef-flavoured dog food. A wholesome food for all dog breeds with the necessary vitamins and minerals like Calcium that keeps your dog’s bones healthy and coat glowing.