Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition.

Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.

Topics include:

• Color
• Texture
• Rhythm and balance
• Hierarchy
• Layers
• Grids
• Visualizing data
• Typography
• Modes of representation
• Gestalt principles

Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.

Illustrates hundreds of brands from designers and design firms from all over the world. This book reflects the appreciation and study of details.

Graphic Arts Fundamentals features expanded coverage of desktop publishing and its relationship to traditional processes and practices in the industry. Content introduces the design and production of products using many graphic processes. The text includes a chapter on careers in graphic communications and a chapter on safety.