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Books > Categorized Speciality Shops > Taschen - Art & Photography
Lucian Freud (1922-2011) was interested in the telling of truths. Always operating outside the main currents of 20th-century art, the esteemed portrait painter observed his subjects with the regimen and precision of a laboratory scientist. He recorded not only the blotches, bruises, and swellings of the living body, but also, beneath the flaws and folds of flesh, the microscopic details of what lies within: the sensation, the emotion, the intelligence, the bloom, and the inevitable, unstoppable decay. Despite rejecting parallels between him and his renowned grandfather, the correlation between Lucian Freud's sitting process for portraiture and Sigmund Freud's psychotherapy sessions is a fascinating element to this figurative oeuvre. Despite the thickness of the impasto surfaces, Freud's portraits of subjects as varied as the Queen, Kate Moss, and an obese job center supervisor penetrate the physicality of the body with a direct and often disarming insight. The result is as much a psychological interrogation as it is an uneasy examination of the relationship between artist and model. This book brings together some of Freud's most outstanding and unapologetic portraits, to introduce an artist widely considered one of the finest masters of the human form. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions
At a time when surfing is more popular than ever, it's fitting to look back at the years that brought the sport into the mainstream. Developed by Hawaiian Islanders over five centuries ago, surfing began to peak on the mainland in the 1950s-becoming not just a sport, but a way of life, admired and exported across the globe. One of the key image-makers from that period is LeRoy Grannis, a surfer since 1931, who began photographing the longboard era of the early 1960s in both California and Hawaii. This edition brings back Grannis's hair-raising, sold-out Collector's Edition, curated from the photographer's personal archives, to showcase his most vibrant work in a compact and affordable format-from the bliss of catching the perfect wave at San Onofre to dramatic wipeouts at Oahu's famed North Shore. An innovator in the field, Grannis suction-cupped a waterproof box to his board, enabling him to change film in the water and stay closer to the action than any other photographer of the time. He also covered the emerging surf lifestyle, from "surfer stomps" and hordes of fans at surf contests to board-laden woody station wagons along the Pacific Coast Highway. It is in these iconic images that a sport still in its adolescence embodied the free-spirited nature of an era-a time before shortboards and celebrity endorsements, when surfing was at its bronzed best.
The Case Study House program (1945-1966) was a unique event in the history of American architecture. Sponsored by Arts & Architecture magazine, the program sought to respond to the postwar building boom with prototype modern homes that could be both easily replicated and readily affordable to the average American. Concentrated on the Los Angeles area, the Case Study Houses included 36 model homes commissioned from such major architects of the day as Richard Neutra, Raphael Soriano, Craig Ellwood, Charles and Ray Eames, Pierre Koenig, Eero Saarinen, A. Quincy Jones, and Ralph Rapson. Their criteria included "using, as far as is practicable, many war-born techniques and materials best suited to the expression of man's life in the modern world." The results of the program would redefine the modern home and extend influence not only across the United States but around the world. This compact guide includes all of the Case Study Houses with over 150 photos and plans, as well as a map showing locations of all sites, including those that no longer exist. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Architecture series features: an introduction to the life and work of the architect the major works in chronological order information about the clients, architectural preconditions as well as construction problems and resolutions a list of all the selected works and a map indicating the locations of the best and most famous buildings approximately 120 illustrations (photographs, sketches, drafts, and plans)
Harry Benson began photographing Paul McCartney in 1964, when the Beatles took America by storm, toured the world, and made their movie debut with A Hard Day's Night. The legendary photojournalist was on hand to document it all. When the Fab Four came to an end, it was Benson who had intimate access to Paul and his wife Linda, as Paul forged a new path, creatively and personally. Featuring more than 100 color and black-and-white images, this collection is a window into the life of one of the world's best-known recording artists, one who has remained enigmatic despite a lifetime in the limelight. Through Benson's lens, Paul traces the evolution of its namesake from performer to icon, father and husband. We see the young musician at the height of his fame with the Beatles, in the recording studio with Linda and their band Wings, with the family, behind the scenes and on stage during the 1975-76 "Wings Over America" tour, partying with the stars, and at the couple's quiet farm in the UK in the early 1990s. On the occasion of Sir Paul's 80th birthday, Paul gives an all-access look at a life spent making the world's most popular music. A must for any music fan.
Andy Warhol (1928-1987) is hailed as the most important proponent of the Pop art movement. A critical and creative observer of American society, he explored key themes of consumerism, materialism, media, and celebrity. Drawing on contemporary advertisements, comic strips, consumer products, and Hollywood's most famous faces, Warhol proposed a radical reevaluation of what constituted artistic subject matter. Through Warhol, a Campbell's soup can and Coca Cola bottle became as worthy of artistic status as any traditional still life. At the same time, Warhol reconfigured the role of the artist. Famously stating "I want to be a machine," he systematically reduced the presence of his own authorship, working with mass-production methods and images, as well as dozens of assistants in a studio he dubbed the Factory. This book introduces Warhol's multifaceted, prolific oeuvre, which revolutionized distinctions between "high" and "low" art and integrated ideas of living, producing, and consuming that remain central questions of modern experience. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions
​The buildings burned in our memories, which to us represent the spirit of ’50s and ’60s architectural design, were those whose pictures were widely published in magazines and books; but what about those that got lost in the process, hardly or never appearing in publication? The exchange of visual information is crucial to the development, evolution, and promotion of architectural movements. If a building is not widely seen, its photograph rarely or never published, it simply does not enter into architectural discourse. Many buildings photographed by Julius Shulman suffered this fate, their images falling into oblivion. With this book, TASCHEN brings them to light, paying homage to California Modernism in all its forms. The abandoned files of Julius Shulman show us another side of Modernism that has stayed quiet for so many years. Bringing together nearly 300 forgotten masterpieces, Modernism Rediscovered pays tribute to these lesser known yet outstanding contributions to the modern architectural movement. It’s like sneaking into a private history, into homes that have rarely been seen and hardly appreciated as of yet.
In the mid-1950s, Yves Klein (1928-1962) declared that "a new world calls for a new man." With his idiosyncratic style and huge charisma, this bold artist would go on to pursue a brief but bountiful career, producing more than 1,000 paintings over seven years in an oeuvre now considered a mainstay of postwar modernism. Klein made his name above all with his large monochrome canvases in his own patented hue of blue. International Klein Blue (IKB), composed of pure pigment and binding medium, is at once rich and luminous, evocative and decorative, and was conceived by Klein as a means of evoking the immateriality and infinitude of the world. The works of this "Blue Revolution" seem to draw us into another dimension, as if hypnotized by a perfect summer sky. Klein was also renowned for his deployment of "living brushes," in which naked women, daubed in International Klein Blue, would make imprints of their bodies on large sheets of paper. This Basic Art introduction presents key Klein works to introduce an artist who was at once a showman, inventor, and pioneer of performance art. With page after page of the ever-alluring International Klein Blue, it is both an essential guide to a modern art master and a meditation on the unique effects of a single color. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions
Decades' worth of images have been distilled down to 512 pages of photographs in this ultimate retrospective collection of Nobuyoshi Araki's work, selected by the artist himself. First published as a Limited Edition and now back in a new format to celebrate TASCHEN's 40th anniversary, the curation delves deep into Araki's best-known imagery: Tokyo street scenes; faces and foods; colorful, sensual flowers; female genitalia; and the Japanese art of kinbaku, or bondage. As girls lay bound but defiant and glistening petals assume suggestive shapes, Araki plays constantly with patterns of subjugation and emancipation, death and desire and with the slippage between serene image and shock. Describing his bondage photographs as "a collaboration between the subject and the photographer", Araki seeks to come closer to his female subjects through photography, emphasizing the role of spoken conversation between himself and the model. In his native Japan, he has attained cult status for many women who feel liberated by his readiness to photograph the expression of their desire. About the series TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program-now more compact, friendly in price, and still realized with the same commitment to impeccable production.
Founded in 1848 as a secret society, the Pre-Raphaelites rejected classical ideals and the dominant artistic genre painting of their era for what they saw as a more spiritual, sincere, and naturalistic approach. Founded by William Holman Hunt, John Everett Millais, and Dante Gabriel Rossetti, they evolved into a seven-member "brotherhood" that included poets and critics as well as painters. Moving away from the classical compositions exemplified by Raphael (hence the group's name), the Pre-Raphaelites rather turned to medieval culture and the jewel-like colors of Quattrocento art for inspiration. Their principal themes were initially religious, but also included subjects from literature and poetry, as exemplified by Sir John Everett Millais's famous Ophelia, drawn from Shakespeare's Hamlet. Inspired by the theories of John Ruskin, they were also committed to the close study of nature. This book presents key works from the Pre-Raphaelite group to introduce their reactionary principles, their dazzling colors, their interest in love, death, and nature, and their extensive influence on latter-day Symbolism and beyond. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art History series features: approximately 100 color illustrations with explanatory captions a detailed, illustrated introduction a selection of the most important works of the epoch, each presented on a two-page spread with a full-page image and accompanying interpretation, as well as a portrait and brief biography of the artist
"Through these travels and the photographs, I got to love the United States more than I could have in any other way." - Jack Delano Amid the ravages of the Great Depression, the United States Farm Security Administration (FSA) was first founded in 1935 to address the country's rural poverty. Its efforts focused on improving the lives of sharecroppers, tenants, and very poor landowning farmers, with resettlement and collectivization programs, as well as modernized farming methods. In a parallel documentation program, the FSA hired a number of photographers and writers to record the lives of the rural poor and "introduce America to Americans." This book records the full reach of the FSA program from 1935 to 1943, honoring its vigor and commitment across subjects, states, and stylistic preferences. The photographs are arranged into four broad regional sections but otherwise allowed to speak for themselves-to provide individual impressions as much as they cumulatively build an indelible survey of a nation. The images are both color and black-and-white, and span the complete spetrum of American rural life. They show us convicts, cotton workers, kids, and relocated workers on the road. We see subjects victim to the elements of nature as much as to the vagaries of the global economic market. We find the work of such perceptive, sensitive photographers as Marion Post Wolcott, Jack Delano, Russell Lee, Walker Evans, Ben Shahn, and Dorothea Lange, and read their own testimonies to the FSA project and their encounters with their subjects, including Lange's worn, weather-beaten and iconic Migrant Mother. What unites all of the pictures is a commitment to the individuality and dignity of each subject, as much as to the witness they bear to this particular period of the American past. The subjects are entrenched in the hardships of their historical lot as much as they are caught in universal cycles of growing, playing, eating, aging, and dying. Yet they face the viewer with what is utterly their own: a unique, irreplaceable, often unforgettable presence. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!
Following the success of Jazz Covers, this epic volume of groove assembles over 500 legendary covers from a golden era in Black music. Psychedelia meets Black Power, sexual liberation meets social conscience, and street portraiture meets fantastical comic art in this dazzling anthology of visualized funk and soul. Gathering both classic and rare covers, the collection celebrates each artwork's ability to capture not only a buyer's interest, but an entire musical mood. Browse through and discover the brilliant, the bold, the outlandish and the incredibly beautiful designs that fans rushed to get their hands on as the likes of Marvin Gaye, James Brown, Curtis Mayfield, Michael Jackson, and Prince changed the world with their unique and unforgettable sounds. Featuring interviews with key industry figures, Funk & Soul Covers also provides cultural context and design analysis for many of the chosen record covers. About the series TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program-now more compact, friendly in price, and still realized with the same commitment to impeccable production.
In 1960, photographer William Claxton and noted musicologist Joachim Berendt traveled the United States hot on the trail of jazz. Through music halls and marching bands, side streets and subways, they sought to document this living, breathing, beating musical phenomenon that enraptured America across social, economic, and racial lines. The result of Claxton and Berendt's collaboration was Jazzlife, much sought after by collectors and now revived in this fresh TASCHEN volume. From coast to coast, from unknown street performers to legends of the genre, this defining jazz journey explores just what made up this most original of American art forms. In New Orleans and New York, in St. Louis, Biloxi, Jackson, and beyond, Claxton's rapturous yet tender images and accompanying texts examine jazz's regional diversity as much as its pervasive vitality and soul. They show the music makers and the many spaces and people this music touched, from funeral parades to concert stages, from an elderly trumpet player to kids who hung from windows to catch a glimpse of a passing band. With images of Charlie Parker, Count Basie, Duke Ellington, Muddy Waters, Gabor Szabo, Dave Brubeck, Stan Getz, Billie Holiday, Ella Fitzgerald, Miles Davis, Charles Mingus, Thelonious Monk, John Coltrane, and many more, this is as much a compelling slice of history as it is a loving personal tribute.
Amid our ever-growing consumption of data visualization, nothing makes for tastier morsels than the fine art of food and dining. Ushering the cookbook into the future, this volume gathers together the best infographics of all things eating, drinking, and cuisine, from measurement conversion charts and recipes for cookies and cocktails to stress-free party planning. A must-have for every 21st-century foodie, this is gastro-guidance at its most visually appealing as much as expert. Want to master sashimi? Know the secret to perfectly grilled steak? Wow guests with your own dry martini? Food & Drink Infographics has all the answers and more, using the best culinary graphics to answer kitchen conundrums in lively, simple, and memorable form. You'll find infographics on all the food groups, from grains and pulses to fruit and vegetables, to fish, meat, and poultry. Recipe ideas include soups, sandwiches, snacks, sweet treats, and just-right dressings. Other sections cover flavor pairings, baking, cooking tools and techniques, and alcohols, coffee, and tea. The book opens with a foreword by cooking author Michael Ruhlman, followed by a historic survey of food imagery examining how and where pictures have been used to enjoy, prepare, and serve food and drink, from Egyptian tomb paintings showing flatbread being made to 19th-century classics such as Mrs Beeton's Book of Household Management. Slick, smart, and packed full of perfect nuggets of advice, Food & Drink Infographics rounds up a delightful visual exploration of food and dining as much as an indispensable collection of everyday tips, techniques, and temptations.
Over the course of his artistic career, Wassily Kandinsky (1866-1944) transformed not only his own style, but the course of art history. From early figurative and landscape painting, he went on to pioneer a spiritual, emotive, rhythmic use of color and line and is today credited with creating the first purely abstract work. As much a teacher and theorist as he was a practicing artist, Kandinsky's interests in music, theater, poetry, philosophy, ethnology, myth, and the occult, were all essential components to his painting and engraving. He was involved with both the influential Blaue Reiter and Bauhaus groups and left a legacy not only of dazzling visual work, but also of highly influential treatises such as Concerning the Spiritual in Art. Key tenets included the connections between painting, music and mystical experience, and the purification of art away from material realism and towards an emotional expression, condensed in particular by color. This book presents key Kandinsky works to introduce his repertoire of vivid colors, forms, and feelings. Tracing the artist's radical stylistic development, it shows how one painter's progression paved the way for generations of abstract expression to come. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions
Most commonly associated with the birth of the Impressionist movement in mid-19th-century Paris, Edgar Degas (1834-1917) in fact defied easy categorization and instead developed a unique style, strongly influenced by Old Masters, the body in motion, and everyday urban life. The elder scion of a wealthy family, Degas cofounded a series of exhibitions of "Impressionist" art, but soon disassociated himself from the group in pursuit of a more realist approach. His subjects centered on the teeming, noisy streets of Paris, as well as its leisure entertainments, such as horse racing, cabarets, and, most particularly, ballet. With often ambitious, off-kilter vantage points, his images of ballerinas numbered approximately 1,500 works, all deeply invested in the physicality and the discipline of dance. Through illustrations of Foyer de la Danse (1872), Musicians in the Orchestra (1872), and many more, this book provides an essential overview of the artist who created a category all his own, a world of classical resonance, bold compositions, and an endless fascination with movement, which together produced some of the most striking and influential works of the era. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions
Reflections on symbols and symbolic imagery
Tom's taste for police officers and felons-and for sexual tension between the two-developed late in his career. "I've never been to prison," he told a class at the California Institute of the Arts in 1985, "but I hear it's a closed world where there are different roles and people behave different from when they walk free. It fascinates me. It is another subject I come back to again and again." By which he meant fantasized about again and again, since only those subjects that aroused him sexually made it into his art. The uniforms of the California Highway Patrol motorcyclists were his favorite: tan and tight, with high boots and soft black leather gauntlet gloves. He created his own uniform variants as well, a cross between military and civilian police gear, and invented suitably butch criminals for his cops to apprehend, though once apprehended the power struggle could go either way. Tom was determined to show top and bottom as equally masculine roles, and his cops were as likely to end up happily speared by criminal cock as delivering corrective coitus. Though criticized by some for what appeared to be a glorification of power, Tom was always quick to remind that the world he created was a fantasy world, where anything was possible, and everything was consensual-even in prison. The Little Book of Tom: Cops & Robbers explores Tom's fascination with criminal justice through a mixture of multi-panel comics and single-panel drawings and paintings, all in a compact and affordable 192 pages. Historic film stills and posters, personal photos of Tom, sketches, and Tom's own reference photos make this far more than another Tom's Comics re-tread.
Meet the artist whose majestic breaking wave sent ripples across the world. Hokusai (1760-1849) is not only one of the giants of Japanese art and a legend of the Edo period, but also a founding father of Western modernism, whose prolific gamut of prints, illustrations, paintings, and beyond forms one of the most comprehensive oeuvres of ukiyo-e art and a benchmark of japonisme. His influence spread through Impressionism, Art Nouveau, and beyond, enrapturing the likes of Claude Monet, Berthe Morisot, Edgar Degas, Mary Cassatt, and Vincent van Gogh. Hokusai was always a man on the move. He changed domicile more than 90 times during his lifetime and changed his own name through over 30 pseudonyms. In his art, he adopted the same restlessness, covering the complete spectrum of Japanese ukiyo-e,"pictures of the floating world", from single-sheet prints of landscapes and actors to erotic books. In addition, he created album prints, illustrations for verse anthologies and historical novels, and surimono, which were privately issued prints for special occasions. Hokusai's print series Thirty-Six Views of Mount Fuji, published between c. 1830 and 1834 is the artist's most renowned work and, with its soaring peak through different seasons and from different vantage points, marked the towering summit of the Japanese landscape print. The series' Under the Wave off Kanagawa, also known simply as The Great Wave, is one of the most recognized images of Japanese art in the world. This TASCHEN introduction spans the length and breadth of Hokusai's career with key pieces from his far-reaching portfolio. Through these meticulous, majestic works and series, we trace the variety of Hokusai's subjects, from erotic books to historical novels, and the evolution of his vivid formalism and decisive delineation of space through color and line that would go on to liberate Western art from the constraints of its one-point perspective and unleash the modernist momentum. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions
Today, the works of Vincent van Gogh (1853-1890) are among the most well known and celebrated in the world. In Sunflowers, The Starry Night, Self-Portrait with Bandaged Ear, and many paintings and drawings beyond, we recognize an artist uniquely dexterous in the portrayal of mood and place through paint, pencil, charcoal, or chalk. Yet as he was deploying the lurid colors, emphatic brushwork, and contoured forms that would subsequently make his name, van Gogh battled not only the disinterest of his contemporary audience but also devastating bouts of mental illness. His episodes of depression and anxiety would eventually claim his life, when, in 1890, he committed suicide shortly after his 37th birthday. This richly illustrated introduction follows Vincent van Gogh's story from his earliest pictures of peasants and rural workers, through his bright Parisian period, to his final, feverish burst of creative energy in the South of France during the last two and a half years of his life. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions
In I Love You, Mario Testino presents a celebration of weddings. A beginning in life -that is also a culmination and a public promise - captured by a unique photographic point of view which shows beauty not only in emotion and tradition, but in the complete intimacy of shared joy. Featuring essays by the illustrious fashion designer Carolina Herrera and party expert Riccardo Lanza, the book traces Testino's memories of many iconic moments and many unknown ones, captured in the privacy of close friendship and family. Unparalleled access unveils the secret, the tender, the wild and the festive of such celebrations, some of which can be considered the most talked-about unions of the past four decades. I Love You is a homage to weddings and to everything they comprise. A love declaration and a glimpse into the heart of brides getting ready, special rites among friends, the zest of extraordinary parties. Every image showing the unique fantasies of a life to start anew. "LONG LIVE LOVE!" - Mario Testino Also available in an Art Edition with the signed and numbered print Chiara Slewett, Rio de Janeiro, 2005
Our Movies series enters the 21st century with this definitive lineup of the 100 most important films made during the 2000s, an age of evergreen franchises, historical epics, and comic-book superheroes, as well as fast-evolving CGI aesthetics, low-key global indies gaining unprecedented audiences, and hard-hitting documentaries (and mockumentaries) becoming mainstream feature hits. Through the gripping stories, insightful dramas, and thrilling, mindless escapism 100 Movies of the 2000s gathers the best of the best around the globe, from the blockbuster Harry Potter and The Lord of the Rings installments to cult classics Lost in Translation, Inglourious Basterds, No Country for Old Men, The Lives of Others, and And Your Mother Too. Each movie masterpiece is profiled with stills and production photos, a synopsis, analysis, and movie-buff trivia, as well as cast, crew, and technical listings.
Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Muller, described as the "logo detective" by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: "Figurative," "Form," "Effect," and "Typographical." Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today. Along with an extensive picture section, the book comprises an introduction by Jens Muller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke's (1878-1965) illustrated essay "Wahrzeichen-Warenzeichen" (Symbols-trademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating the-at times varied, at times consistent-developments in international logo design and the birth of the corporate identity. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism.
Not so very long ago, some might have considered wood a material of the past, long since replaced by more modern components such as concrete and steel. The truth is radically different. Bolstered by new manufacturing techniques and ecological benefits, wood has seen a fabulous resurgence in contemporary construction. This Bibliotheca Universalis edition explores how architects around the world have created and invented with this elementary material. Featuring follies, very large buildings, and ambitious urban renewal schemes, it celebrates the diverse deployment of wood by architects around the world. We see how wood can at once transform urban spaces, as in the Metropol Parasol in Seville by Jurgen Mayer H., and allow for sensitive interventions in natural environments, such as at the Termas Geometricas Hot Springs Complex in Pucon, Chile, by German del Sol. True to all TASCHEN architecture titles, the book pays tribute to many emerging international talents as well as to such renowned figures as Tadao Ando and Renzo Piano. It celebrates each architect's vision and innovation, as well as investigating the techniques, trends, and principles that have informed their work with wood. It examines the computer-guided milling that has allowed for novel new forms, the responsible harvesting that allows wood to align with our environmental concerns, and, above all, wood's enduring appeal to our senses and psyche, comforting hectic modern lives with a sense of Arcadian simplicity. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!
The creative duo Charles Eames (1907-1978) and Ray Kaiser Eames (1912-1988) transformed the visual character of America. Though best known for their furniture, the husband and wife team were also forerunners in architecture, textile design, photography, and film. The Eameses' work defined a new, multifunctional modernity, exemplary for its integration of craft and design, as well as for the use of modern materials, notably plywood and plastics. The Eames Lounge Chair Wood, designed with molded plywood technology, became a defining furniture piece of the 20th century, while the couple's contribution to the Case Study Houses project not only made inventive use of industrial materials but also developed an adaptable floor plan of multipurpose spaces which would become a hallmark of postwar modern architecture. From the couple's earliest furniture experiments to their seminal short film Powers of Ten, this book covers all the aspects of the illustrious Eames repertoire and its revolutionary impact on middle-class American living. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Architecture series features: an introduction to the life and work of the architect the major works in chronological order information about the clients, architectural preconditions as well as construction problems and resolutions a list of all the selected works and a map indicating the locations of the best and most famous buildings approximately 120 illustrations (photographs, sketches, drafts, and plans) |
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