It is widely recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation.

Marketing is more than a sequence of steps or a strategic process; it is also a mindset that leads to good business philosophy. The marketing mindset focuses wholeheartedly on customers and the satisfaction of customers’ needs while aiming to influence the entire organisation to strive towards customer satisfaction. Sales, on the other hand, is that business function that ultimately closes the deal and brings the customer and the business together. Without sales, the customer would never achieve need satisfaction and the organisation would never meet its objectives. The ultimate goal of meeting the customer’s needs brings these two seemingly different fields together.

Fundamentals of Sales and Marketing serves to provide a fundamental understanding of both sales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.

Teaching Strategies: For Quality Teaching And Learning is a practical guide to quality teaching and learning in South African schools. The book provides an introduction to the principles of effective teaching and learning, with special reference to how these principles can be applied within the framework of South Africa’s National Curriculum Statement Grades R–12.

It gives detailed guidelines for using nine broad teaching strategies that have proven to be effective across all phases of school. The final chapter introduces the principles of quality assessment, and links these to the National Protocol for Assessment Grades R–12.

This book is particularly useful for teacher education students, both as a text for their theoretical studies and as a reference during their practice teaching placements and later teaching careers.

Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

International finance has become one of the hottest topics in national debates with tariff wars and EU membership dominating the news. As multinational corporations (MNCs) continue to expand their operations globally, they must not only manage the advantages that ensue but also their exposure to risk.

The fifth edition of Madura and Fox’s International Financial Management offers students a comprehensive introduction to this fast-moving field, discussing not only exchange rate behaviour, exchange rate risk management, long- and short-term asset and liability management, but also topics such as different currencies, dissimilar political situations, imperfect markets and diversified opportunity sets. Engaging real-world examples, critical debate questions and project workshop activities equip students with the essential knowledge they need to succeed in international finance.

This textbook is suitable for both final year undergraduate and master’s level courses in international financial management.

Known for its clear, straightforward writing style, grounding in current research, and well-chosen visuals and examples, Sigelman and Rider's text combines a topical organization at the chapter level and an age/stage organization within each chapter. Each chapter focuses on a domain of development such as physical growth, cognition, or personality and traces developmental trends and influences in that domain from infancy to old age. Each chapter also includes sections on infancy, childhood, adolescence, and adulthood. The organization helps you grasp key transformations that occur in each period of the life span. Other staples of the text are its emphasis on theories and their application to different aspects of development and its focus on the interplay of nature and nurture in development. This edition includes new research on biological and sociocultural influences on life-span development and offers new media resources that help you engage more actively with the content.

The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution. This text is accompanied by an Online Resource Centre which provides: For students: Chapter summaries Internet exercises Key themes and further reading Web links For lecturers: Additional case studies Guide to additional case studies Answers to case questions Case analyses and teaching notes PowerPoint slides Test bank Links to video clips on strategic issues

Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

The law of evidence is vital to each legal practitioner and forms part of the curriculum of every South African law qualification. It is compulsory even for some degrees not strictly confined to legal practice, such as certain police and related qualifications. However, the law of evidence is not considered an easy subject, especially not for persons who have never been inside a court of law.

In this work, academics with practical experience of the criminal justice system have selected a number of decided cases as well as statutes relevant to the law of evidence. Illuminating commentary is provided, which should assist any student of the discipline to get to the core of these texts. Due attention has also been paid to the constitutional aspects of the law of evidence.

Die bewysreg is onmisbaar vir elke regspraktisyn en maak deel uit van die leerplan van elke Suid-Afrikaanse regskwalifikasie. Dit is selfs verpligtend vir sommige grade wat nié tot die regspraktyk beperk is nie, soos sekere polisie en verbandhoudende kwalifikasies. Tog word bewysreg as ’n moeilike vak beskou, veral vir diegene wat nog nooit in ’n geregshof was nie.

In hierdie boek het akademici met praktiese ervaring van die strafregstelsel ’n aantal besliste hofsake sowel as wetgewing van toepassing op die bewysreg uitgesoek. Die insiggewende kommentaar wat voorsien word, behoort enige student van bewysreg tot die kern van die tekste te help deurdring. Behoorlike aandag word ook geskenk aan die grondwetlike aspekte van die bewysreg.

The Law Student's Dictionary is an invaluable reference work for all law students. The terms have been chosen with the specific needs of the undergraduate student in mind, providing a full insight into legal terminology and ensuring students are familiar with terms they will encounter during their studies.
The dictionary includes substantial entries on core student topics which outline the conceptual importance of key areas, to give students an idea of how these terms have been shaped by, and in turn shape, how lawyers think. Some older terms are also included - -although they are not used to frame the current law, students will come across these words of historical significance in the course of their studies.
The text features cross-referencing of terms and definitions, giving students the opportunity to expand and contextualize their knowledge, and the material is presented in a new two-color page design, which allows for quick and easy navigation.

Credit is essential in the modern world and creates wealth, provided it is used wisely. The Global Credit Crisis during 2008/2009 has shown that sound understanding of underlying credit risk is crucial. If credit freezes, almost every activity in the economy is affected. The best way to utilize credit and get results is to understand credit risk. Advanced Credit Risk Analysis and Management helps the reader to understand the various nuances of credit risk. It discusses various techniques to measure, analyze and manage credit risk for both lenders and borrowers. The book begins by defining what credit is and its advantages and disadvantages, the causes of credit risk, a brief historical overview of credit risk analysis and the strategic importance of credit risk in institutions that rely on claims or debtors. The book then details various techniques to study the entity level credit risks, including portfolio level credit risks. Authored by a credit expert with two decades of experience in corporate finance and corporate credit risk, the book discusses the macroeconomic, industry and financial analysis for the study of credit risk. It covers credit risk grading and explains concepts including PD, EAD and LGD. It also highlights the distinction with equity risks and touches on credit risk pricing and the importance of credit risk in Basel Accords I, II and III. The two most common credit risks, project finance credit risk and working capital credit risk, are covered in detail with illustrations. The role of diversification and credit derivatives in credit portfolio management is considered. It also reflects on how the credit crisis develops in an economy by referring to the bubble formation. The book links with the 2008/2009 credit crisis and carries out an interesting discussion on how the credit crisis may have been avoided by following the fundamentals or principles of credit risk analysis and management. The book is essential for both lenders and borrowers. Containing case studies adapted from real life examples and exercises, this important text is practical, topical and challenging. It is useful for a wide spectrum of academics and practitioners in credit risk and anyone interested in commercial and corporate credit and related products.

In today’s competitive retail environment, where new products are being introduced daily, how do you attract customer attention to your new product, and how do you manage its success? But equally important is the price. Just what is the science of pricing?

Product and Price Management recognises that a product manager needs to maximise the value of a product, oversee all aspects of a product line in order to deliver superior customer satisfaction, and coordinate production with an understanding of the market’s and customers’ needs, while simultaneously providing a long-term competitive advantage for the company. It also focuses on the basics of pricing and conveys the choices and strategies surrounding price in a concise and practical manner. South African examples help illustrate the discussions, and the topics have been updated to reflect the current realities of the markets.

For many, Africa is regarded as a place of mystery and negative images, where reports of natural disasters and civil strife dominate media attention, with relatively little publicity given to any of the continent's more positive attributes. Africa has at last begun to receive the depth of interest it has long deserved, in the shape of debates about trade, aid and debt, the 'Make Poverty History' campaign, and the UK's 'Commission on Africa'. But, behind the superficial media facade, Africa is a diverse, complex and dynamic place, with a rich history and a colonial engagement that, although short-lived, was fundamental in determining the long-term future of the continent. At the start of the second decade of the twenty-first century, when the world is engulfed in a major financial crisis, Africa has the dubious distinction of being the world's poorest continent. This book introduces and de-mystifies Africa's diversity and dynamism, and considers how its peoples and environments have interacted through time and space. The background and diversity of Africa's social, cultural, economic, political and environmental systems is examined, as well as key development issues which have affected Africa in the past and are likely to be significant in shaping the future of the continent. These include: the impact of HIV/AIDS; sources of conflict and post-conflict reconstruction; the state and governance; the nature of African economies in a global context and future development trajectories. Africa: Diversity and Development is a refreshing interdisciplinary text which enhances understanding of the background to Africa's current position and clarifies possible future scenarios. It is richly illustrated throughout with diagrams and plates, and contains a wealth of detailed case studies and current data.

The pandemic that hit the world in 2020 has brought about many changes around the world. This has led to numerous changes in the world of business and new trends have emerged in the world of sales. Artificial intelligence became more prominent, the impact of videos increased and automation of sales processes became the order of the day.

One of the more noticeable sales trends that emerged in the past years is creativity. The business world changed and salespeople had to work harder to meet targets. This also led to more intense competition, which in turn, resulted in more innovative ways of doing business. Salespeople were forced to work smarter and not harder during these trying times. One of the cyber-age strategies focused on was the use of the Internet to drive sales. This, however, quickly became annoying to customers. To prevent this type of strategy from becoming an also-ran, it needs to be adjusted and adapted to be one step ahead. Creativity is called for in sales – not silliness!

It is clear that customer expectations of personal selling are constantly changing and that businesses must adapt to these changes. The days are gone where a business can tell customers what they want to hear; or will close a deal fast; or talk a lot to influence customers. Customers expect businesses to change the way they approach them.

In this edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how salespeople should manage themselves and their time is included.

What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

This completely revised and comprehensive book deals with a range of issues, from the early history of social work, to working with individuals and small groups to contemporary debates around economic policy, and macro level intervention, management, administration, and research.

It also covers youth at risk, HIV/AIDS, child sexual abuse and addiction as particular fi elds of practice.

The text explores poverty, diversity and multicultural practice, values and ethics and theories for practice.

The fifth edition of Beginner's Guide for Law Students is a foundational text which introduces first-year law students to: basic legal terminology and definitions; the South African legal system's objectives, history and subdivisions; and legal research skills. Students are introduced to the law as it stands, in accessible terms, with reference to the different sources of law and popular media, to demonstrate how law affects the everyday lives of individuals and groups in South Africa. Without detracting from the book's accessibility, students are made aware of law's complexity, contestability and uncertainties. Beginner's Guide for Law Students goes further in exposing students to critical voices on existing law and encourages students to start developing their own informed opinions about the legal system and what it can and cannot achieve in addressing South African problems today. Students are invited to continuously reflect on the implications of the 'transformative' Constitution of the Republic of South Africa, 1996 for the various dimensions of law. However, it is also shown that transformative constitutionalism is not the be-all and end-all of South African law, free from its own limits and criticism. As such, relevant 'decolonial' critiques of transformative constitutionalism are explored.

A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing.

Marketing: An Introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler.

Leadership in Health Services Management provides all healthcare professionals with the information necessary to lead with commitment and strive towards a clear vision of health for all. It guides readers through crucially important issues such as vision, strategic thinking, confidence, negotiation and knowledge management in health services. Now in its third edition, this book has been updated to contain original research on the topic of self-leadership, a theme that is interwoven throughout the text. In addition, there is a focus on the application of leadership theories for postgraduate readers studying for a Master's certificate in nursing management or tutored Master's degree according to the new guidelines of the SAQA qualifications for postgraduate studies. In all new South African curricula and programmes, the research component has been prioritised and therefore this edition features a chapter on research proposals. Recommended for: Nursing students undertaking the diploma or degree course. Post-basic /Honours students.

The authors of this title adopt the value chain as a framework in order to help business students to visualise how the value chain works. New ground is broken in that management is not dealt with merely from a functional perspective. While the goal is to introduce undergraduate learners to the concept of the value chain, it is not, however, to offer a directory on the related literature.

This book explores theatre and performance as participatory research practices for exploring the everyday of the city. Taking an inner-city suburb of Johannesburg, South Africa as its central case study, the book consider how theatre and performance might be both useful practical tools in considering the everyday city, as well as conceptual lenses for understanding it.

The author establishes an understanding of space as ever-evolving and formed through the ongoing relationship between things, human and non-human and considers how theatre and performance offer useful paradigms for learning about and working with city spaces. As ephemeral, embodied, material artistic practices, theatre and performance mirror the nature of everyday life. The book discusses theatre and performance games and playmaking processes as offering valuable ways of discovering daily acts of place-making and providing insights that more conventional research methods may not allow. Yet the book also considers how seeing daily city life as a kind of performance, a kind of theatre in its own right, helps to further understandings of city spaces as ever evolving through complex webs of relationships.

This book will be of interest to academics, academic practitioners and post-graduate students in the fields of theatre and performance studies, urban studies and cultural geography.

Psychiatric disorders are important causes of disability and in developing countries healthcare workers at the primary level are increasingly required to deal with a wide range of psychological problems and psychiatric disorders. Primary Care Psychiatry aims to equip these workers with the basic information they need to identify and manage most of these problems, and offers guidelines on when and how to refer to more specialised levels of care. Now in its second edition, this well-respected text has been updated to include the latest diagnostic criteria from the Diagnostic and Statistical Manual (DSM-5 (TM)). The text follows a problem-based approach, is intended to be practical and accessible, and avoids academic jargon as much as possible. Ample use is made of case vignettes, personal accounts, tables, algorithms and summaries. It enables the reader to quickly grasp the core features of the problem and the priorities of management. The emphasis is on what is relevant to primary healthcare psychiatry in the southern African context, addressing the particular challenges faced by a developing and transforming society with limited financial resources.

Why is the South African banking industry regarded as one of the best in the world? How is it structured? How did it avoid collapse during the global financial crisis of 2007-2009? Bank Management in South Africa: A risk-based perspective is the first textbook for the South African market to answer these questions. It provides a comprehensive overview of the way banks and their financial risks are managed. The book is divided into five parts: Part One introduces the business of banking by discussing the evolution of financial intermediation theory; Part Two deals with the structure, history, performance and regulatory environment of the South African banking industry; Part Three considers how banks report and measure their performance; Part Four focuses on how banks identify, quantify and manage financial risks; Part Five deals with the management of the asset book, liability book and, importantly, the capital adequacy requirements set by the Basel Committee on Banking Supervision.

The first two chapters cover history taking and the interview, data collection and recording. The last two chapters deal with the physical examination, equipment and techniques, and the head-to-toe examination procedure. Each chapter opens with a synopsis of key learning outcomes and concepts. The book contains extensive photographs that illustrate the content clearly and comprehensively.

Professor Marlene Viljoen is currently the Dean of the Faculty of Health Sciences at the North West University. She held the position of Deputy Vice President of the South African Nursing Council (SANC) and was Chair of the Educational Committee of the same for several years. Nokuthula Sibiya teaches at Prince Mshiyeni Nursing College and Durban University of Technology and is involved in developing modules on health assessment and physical examination.

History taking and physical examination is the second edition of the popular and practical Nursing Assessment: History-taking and the physical examination. This edition was written after extensive consultation with a wide range of health care practitioners to meet the needs of, amongst others, undergraduate and post-graduate nursing and pharmacology students and those training in these fields.

Known and accepted as the leading textbook in its subject area, Clinical Gynaecology is now in its fifth edition. The content of this new edition has been completely revised and updated to include the latest research and continues to provide a comprehensive review of the field of gynaecology. Clinical Gynaecology covers the full spectrum of gynaecological information (basic science, general gynaecology, endocrinology and reproductive medicine, contraception, urogynaecology, and is applicable internationally as well as within southern Africa. (An e-book of a Quick Reference Guide is available as a free download. Instructions on how to download the e-book are on the inside front cover of the book).