This edition of managing tourism services strives to promote and
instill a strong customer-centric orientation in the reader.
Therefore, the title places strong emphasis on service orientation
and the content focuses on managerial functions as means of
enhancing the experience of the tourist. This has led to the
introduction of new chapters such as service people management and
the consequence of tourism. Several existing chapters rewritten to
enhance the customer-centric and service-orientated focus of this
edition. Several new South African case studies and applications
are included to ensure a truly South African perspective.
General
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