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Fostering Creativity - A Diagnostic Approach for Higher Education and Organizations (Paperback)
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Fostering Creativity - A Diagnostic Approach for Higher Education and Organizations (Paperback)
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Innovation is universally recognized as key components of first
world economies that is vital for continued prosperity. Innovation
is driven by the generation of effective novelty - in other words,
creativity. However, both in higher education and also in business
and industry, insufficient effort is being made to encourage and
develop creativity, with negative consequences for innovation. This
is partly due to inadequate understanding of what creativity is and
how it can be fostered. This book draws on complementary views of
creativity and innovation - as a business process and as a
social-psychological model - to create a more detailed and more
highly differentiated model which is capable of serving as a
practical foundation for diagnosing, analyzing, optimizing and
fostering creativity and innovation in a variety of organizational
settings. It is built around a large number of case studies and
down-to-earth examples, and offers many concrete suggestions for
fostering what the authors call 'functional' creativity.
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