Why Dubai?
It's been called the fastest-growing city on earth-a hub for the
Gulf region experiencing unprecedented growth in energy, financial
services, consumer goods, hospitality, retail, real estate,
technology, shipping, and countless other industries. According to
global strategist and advisor to Fortune 500 companies Aamir A.
Rehman, no truly global firm can afford to ignore the booming Gulf
region. The key, however, is to approach the region with savvy
strategies for managing risks and drawbacks, while crafting
business models designed for this unique market. Welcome to "Dubai
& Co."
This up-close, in-depth guide will help you to: Deepen your
understanding of a region of critical importance to global business
Change your perceptions about the Gulf states and the broader
Middle East Create corporate strategies that fit your firm and the
region Expand your international business to make it faster,
bigger, and better Access Gulf capital more effectively, enabling
expansion and generating both local and global profits
This essential hands-on book will show you how to successfully
navigate the region's most attractive markets: the UAE, Saudi
Arabia, Qatar, Bahrain, Kuwait, and Oman. You'll learn the key
characteristics of each country-historical, demographic, political,
economic, and regulatory-in order to adapt your business to each
unique environment. You'll hear stories of major companies that
paved the way for your success. Whether you're already doing
business in the Middle East or just thinking about expanding your
company into new markets, "Dubai & Co." is the perfect guide to
one of the greatest growth opportunities in the world.
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