Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
|
Buy Now
Introduction to Sport Marketing - Second edition (Paperback, 2nd edition)
Loot Price: R406
Discovery Miles 4 060
You Save: R24
(6%)
|
|
Introduction to Sport Marketing - Second edition (Paperback, 2nd edition)
Series: Sport Management Series
(sign in to rate)
List price R430
Loot Price R406
Discovery Miles 4 060
You Save R24 (6%)
Expected to ship within 5 - 10 working days
|
Introduction to Sport Marketing is an accessible and engaging
introduction to key concepts and best practice in sport marketing.
Aimed at students with little or no prior knowledge of marketing,
the book outlines a step-by-step framework for effective sport
marketing, from conducting market analysis and developing a
strategy, through to detailed planning and implementation. The book
has a wider scope than other sport marketing textbooks, recognising
that students are just as likely to have to employ their marketing
skills in community sport or the not-for-profit sector as in
professional sport, and therefore represents the most realistic and
useful sport marketing text currently available. Now in a fully
revised and updated second edition, the book has expanded coverage
of digital and social media, product innovation, services and
relationship marketing, and key contemporary issues such as social
responsibility and sustainability. It features a much wider range
of international cases and examples, covering North America,
Europe, and the vibrant and rapidly developing sport markets in
Asia-Pacific, the Middle East and Latin America. Every chapter
includes a range of useful features to help the reader to engage
with fundamental principles and applied practice, such as
problem-solving exercises and review questions. Introduction to
Sport Marketing is an essential textbook for any degree-level sport
marketing course.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.