The complete guide to fundraising planning, tools, methods, and
more Fundraising Principles and Practice provides a unique resource
for students and professionals seeking to deepen their
understanding of fundraising in the current nonprofit environment.
Based on emerging research drawn from economics, psychology, social
psychology, and sociology, this book provides comprehensive
analysis of the nonprofit sector. The discussion delves into donor
behavior, decision making, social influences, and models, then uses
that context to describe today's fundraising methods, tools, and
practices. A robust planning framework helps you set objectives,
formulate strategies, create a budget, schedule, and monitor
activities, with in-depth guidance toward assessing and fine-tuning
your approach. Coverage includes online fundraising, major gifts,
planned giving, direct response, grants, corporate fundraising, and
donor retention, with an integrated pedagogical approach that
facilitates active learning. Case studies and examples illustrate
the theory and principles presented, and the companion website
offers additional opportunity to deepen your learning and assess
your knowledge. Fundraising has become a career specialty, and
those who are successful at it are among the most in-demand in the
nonprofit world. Great fundraisers make an organization's mission
possible, and this book covers the essential information you need
to help your organization succeed. * Adopt an organized approach to
fundraising planning * Learn the common behaviors and motivations
of donors * Master the tools and practices of nonprofit fundraising
* Manage volunteers, monitor progress, evaluate events, and more
Fundraising is the the nonprofit's powerhouse. It's the critical
component that supports and maintains all activities, and forms the
foundation of the organization itself. Steady management, clear
organization, effective methods, and the most up-to-date tools are
vital to the role, and familiarity with donor psychology is
essential for using these tools to their utmost capability.
Fundraising Principles and Practice provides a comprehensive guide
to all aspects of the field, with in-depth coverage of today's most
effective approaches.
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