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The Aging Consumer - Perspectives From Psychology and Economics (Hardcover) Loot Price: R3,300
Discovery Miles 33 000
The Aging Consumer - Perspectives From Psychology and Economics (Hardcover): Aimee Drolet, Carolyn Yoon

The Aging Consumer - Perspectives From Psychology and Economics (Hardcover)

Aimee Drolet, Carolyn Yoon

Series: Marketing and Consumer Psychology Series

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Loot Price R3,300 Discovery Miles 33 000 | Repayment Terms: R302 pm x 12*

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At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution.

This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Marketing and Consumer Psychology Series
Release date: June 2010
First published: 2010
Editors: Aimee Drolet • Carolyn Yoon
Dimensions: 229 x 152 x 21mm (L x W x T)
Format: Hardcover
Pages: 328
ISBN-13: 978-1-84872-810-3
Categories: Books > Social sciences > Psychology > Occupational & industrial psychology
LSN: 1-84872-810-7
Barcode: 9781848728103

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