Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
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The Origin of Competitive Strength - Fifty Years of the Auto Industry in Japan and the U.S. (Hardcover)
Loot Price: R2,142
Discovery Miles 21 420
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The Origin of Competitive Strength - Fifty Years of the Auto Industry in Japan and the U.S. (Hardcover)
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When the war ended on August IS, 1945, I was a naval engineering
cadet at the Kure Navy Yard near Hiroshima, Japan. A week later, I
was demobi- lized and returned to my home in Tokyo, fortunate not
to find it ravaged by firebombing. At the beginning of September, a
large contingent of the Ameri- can occupation forces led by General
Douglas MacArthur moved its base from Yokohama to Tokyo. Near my
home I watched a procession of American mili- tary motor vehicles
snaking along Highway 1. This truly awe-inspiring cavalcade
included jeeps, two-and-a-half-ton trucks, and enormous trailers
mounted with tanks and artillery. At the time, I was a 21-year-old
student in the Machinery Section of Engineering at the Tokyo
Imperial University. Watching that mag- nificent parade of military
vehicles, I was more than impressed by the gap in industrial
strength between Japan and the U. S. That realization led me to
devote my whole life to the development of the Japanese auto
industry. I wrote a small article concerning this incident in
Nikkei Sangyo Shimbun (one of the leading business newspapers in
Japan) on May 2, 1983. The English translation of this story was
carried in the July 3, 1983 edition of the Topeka Capital-Journal
and the September 13, 1983 issue of the Asian Wall Street Journal.
The Topeka Capital-Journal headline read, "MacArthur's Jeeps Were
the Toyota Catalyst.
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