How to balance on-line and face to face sales and marketing for
best results. This book helps the reader establish the best
strategy for building an online presence that suits their own
particular business model. It reviews the media that are available
and suggests how on-line activity can be integrated with
conventional approaches to marketing. It focuses on helping to
identify the story that connects the business owner with his
customers and explains to deconstruct this into keywords and
phrases which can be used for tagging, optimising and building a
strong online presence that will support the real world, face to
face sales and marketing that is also needed to build a substantial
business.
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