Books > Business & Economics
|
Buy Now
Marketing Research - Delivering Customer Insight (Paperback, 4th edition)
Loot Price: R1,751
Discovery Miles 17 510
|
|
Marketing Research - Delivering Customer Insight (Paperback, 4th edition)
Expected to ship within 9 - 15 working days
|
This core textbook provides students with a concise and
user-friendly overview of the marketing research process, taking a
refreshingly non-technical approach. The goal of this focused text
is to equip students with the skills needed to interpret and
implement the outcomes of such research to effectuate meaningful
change. Keeping digital data and internet research at its heart,
Marketing Research details the main stages of the research process,
covering both quantitative and qualitative methods and offers a
plethora of case studies and examples. Now in its fourth edition,
this popular and accessible textbook is ideal for use on marketing
research courses at diploma, undergraduate, postgraduate and MBA
levels. This book has also been written to support The Market
Research Society’s Diploma Module: The Principles of Market &
Social Research. New to this Edition: - Expanded coverage of
qualitative analysis, now with its own dedicated chapter - Fresh
material on hot topics such as big data analytics, social media
listening and data visualization - Updated content on online
surveys, online group discussions and online samples, as well as
data protection legislation - Added 'Industry Viewpoint' features
setting out the latest thinking from practitioners on important
topics - New author video introductions to each chapter and
'Careers in Marketing Research' video suite featuring the advice
and experiences of a range of practitioners around the world - New
opening cases featuring well-known, international organizations
Accompanying online resources for this title can be found at
bloomsburyonlineresources.com/marketing-research-4e. These
resources are designed to support teaching and learning when using
this textbook and are available at no extra cost.
General
Imprint: |
Bloomsbury Academic
|
Country of origin: |
United Kingdom |
Release date: |
October 2018 |
First published: |
2018 |
Authors: |
Alan Wilson
|
Dimensions: |
260 x 193 x 18mm (L x W x T) |
Format: |
Paperback
|
Pages: |
408 |
Edition: |
4th edition |
ISBN-13: |
978-1-352-00111-2 |
Categories: |
Books >
Business & Economics >
General
|
LSN: |
1-352-00111-X |
Barcode: |
9781352001112 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.