How people succeed - and how you can, too. ***Sunday Times no. 1
bestseller*** Alastair Campbell knows all about winning. As Tony
Blair's chief spokesman and strategist he helped guide the Labour
Party to victory in three successive general elections, and he's
fascinated by what it takes to win. How do sports stars excel,
entrepreneurs thrive, or individuals achieve their ambition? Is
their ability to win innate? Or is the winning mindset something we
can all develop? Drawing on the wisdom of an astonishing array of
talented people - from elite athletes to top managers, from rulers
of countries to rulers of global business empires - Alastair
Campbell uses his forensic skills, as well as his own experience of
politics and sport, to get to the heart of success. He examines how
winners tick. He considers how they build great teams. He analyses
how they deal with unexpected setbacks and new challenges. He
judges what the very different worlds of politics, business and
sport can learn from one another. And he sets out a blueprint for
winning that we can all follow.
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