|
Books > Business & Economics > Industry & industrial studies > Service industries
|
Buy Now
Food and Wine Events in Europe - A Stakeholder Approach (Hardcover, New)
Loot Price: R4,172
Discovery Miles 41 720
|
|
|
Food and Wine Events in Europe - A Stakeholder Approach (Hardcover, New)
Series: Routledge Advances in Event Research Series
Expected to ship within 12 - 17 working days
|
Food and wine events have gained popularity internationally. Their
importance in local economic development has grown, especially in
Europe, as they are seen as a source of income for local economic
systems, a way for creating new job positions and effective tools
for promoting and increasing typical product awareness and demand.
This book for the first time illustrates the positive and negative
impacts of food and wine events from a stakeholder perspective by
highlighting several critical aspects such as: (1) advantages and
disadvantages of food and wine events; (2) best practice adoption
for maximising benefits flowing from event creation; (3) community
involvement and knowledge diffusion; (4) effectiveness in promoting
local products and creating consumer awareness about products; (5)
factors that promote or inhibit the success or achievements of wine
and food events. Although the volume primarily focuses on events in
Europe, comparisons are made to other regions in the world. Case
studies are integrated throughout to illustrate the system of
economic and social impacts linked to food and wine events, as well
as best practices to achieve effective event management and
maximize expected results. Written by leading academics, this
timely and important volume will be valuable reading for all
students, researchers and academics interested in Events, Tourism,
Hospitality, Gastronomy and Development Studies.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(2)
