The non-technical guide to building a booming tech-enabled
business
Thinking of starting a technology-enabled business? Or maybe you
just want to increase your technology mojo so you can do your job
better? You do not need to learn programming to participate in the
development of today's hottest technologies. But there are a few
easy-to-grasp foundation concepts that will help you engage with a
technical team. "Starting a Tech Business" explains in practical,
actionable terms how toformulate and reality test new ideaspackage
what you learn into frameworks that are highly actionable for
engineersunderstand key foundation concepts about modern software
and systemsparticipate in an agile/lean development team as the
'voice of the customer'
Even if you have a desire to learn to program (and I highly
recommend doing whatever unlocks your 'inner tinkerer'), these
foundation concepts will help you target what exactly you want to
understand about hands-on technology development. While a decade
ago the barriers to creating a technology-enabled business required
a pole vault, getting started today only requires a determined step
in the right direction. "Starting a Tech Business" supplies the
tools prospective entrepreneurs and business enterprises need to
avoid common pitfalls and succeed in the fast-paced world of
high-tech business. Successful execution requires thoughtful,
evidence-based product formulation, well-articulated design,
economic use of systems, adaptive management of technical
resources, and empathetic deployment to customers. "Starting a Tech
Business" offers practical checklists and frameworks that business
owners, entrepreneurs, and professionals can apply to any
tech-based business idea, whether you're developing software and
products or beginning a technology-enabled business. You'll
learn:
1. How to apply today's leading management frameworks to a tech
business
2. How to package your product idea in a way that's highly
actionable for your technical team
3. How to ask the right questions about technology selection and
product architecture
4. Strategies to leverage what your technology ecosystem has to
offer
5. How to carefully define the roles on your team, and then
effectively evaluate candidates
6. The most common disconnects between engineers and business
people and how to avoid them
7. How you can apply process design to your tech business
without stifling creativity
8. The steps to avoid the most common pitfalls tech founders
encounter
Now is one of the best times to start a technology-enabled
business, and anyone can do it with the right amount and kind of
preparation. "Starting a Tech Business" shows you how to move a
product idea to market quickly and inexpensively--and to tap into
the stream of wealth that a tech business can provide.
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