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The PR Masterclass - How to Develop a Public Relations Strategy That Works (Hardcover)
Loot Price: R407
Discovery Miles 4 070
You Save: R117
(22%)
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The PR Masterclass - How to Develop a Public Relations Strategy That Works (Hardcover)
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List price R524
Loot Price R407
Discovery Miles 4 070
You Save R117 (22%)
Expected to ship within 12 - 17 working days
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The PR Masterclass is written by former newspaper, magazine and
digital journalist Alex Singleton, who is now a prominent PR
trainer and consultant. It reveals the secrets of effective PR and
shows how to put in place a practical, reliable and successful
media strategy for your product, business or activity one that
delivers the greatest results. Through the book, you get to
discover how to develop and pitch effective newsworthy material,
regardless of your budget. The PR Masterclass is aimed at PR
professionals as well as small business owners and entrepreneurs
implementing a PR strategy. "PR can do more for your money than any
other marketing tool. But very few people understand how to use it.
Alex does because he has been at the receiving end. So will you if
you read this remarkably practical book." Drayton Bird, author,
Commonsense Direct and Digital Marketing "The lessons contained
within The PR Masterclass should be plastered over the walls of
organisations seeking to utilise the media effectively for their
campaigns. This book is a must-have reference point." Ryan Bourne,
CityAM columnist and Head of Economic Research, Centre for Policy
Studies "This is an important book about public relations and how
the media is changing. Singleton is a straight-talking
journalist-turned-practitioner who pulls no punches. He calls on
the industry to grow up and adopt the rigour of a professional
discipline. It's a call to action that I wholly heartedly support.
You should read The PR Masterclass if you're new to public
relations or work in the profession and want to continue doing so."
Stephen Waddington, European director, Ketchum, and 2014 President
of the Chartered Institute of Public Relations (CIPR) "Provides all
you need to know about securing press coverage." Fraser Seitel,
O'Dwyer's PR magazine "Every page is packed with insight and
practical advice." Steve Harrison, co-founder, Harrison Troughton
Wunderman "Written in a no-nonsense style, every chapter contains a
mine of information about the subject. What's more, it's clear that
Alex knows the business inside out. This is the kind of book you
need to have close at hand. Do what it says, and you'll be miles
ahead with your PR." James Hammond, brand consultant "Alex
Singleton's book on public relations strategy is an excellent
practical guide to the real world of PR." Ray Hiebert, Editor,
Public Relations Review
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