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Alex Steinweiss. The Inventor of the Modern Album Cover (English, French, German, Hardcover, Multilingual edition)
Loot Price: R445
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Alex Steinweiss. The Inventor of the Modern Album Cover (English, French, German, Hardcover, Multilingual edition)
Series: Bibliotheca Universalis
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List price R534
Loot Price R445
Discovery Miles 4 450
You Save R89 (17%)
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"I love music so much and I had such ambition that I was willing to
go way beyond what the hell they paid me for. I wanted people to
look at the artwork and hear the music." -Alex Steinweiss Alex
Steinweiss (1917-2011) invented the album cover as we know it. In
1940, as Columbia Records' young new art director, he pitched an
idea: why not replace the standard plain brown wrapper with an
eye-catching illustration? The company took a chance, and within
months its record sales increased by over 800 percent. Over the
next three decades, Steinweiss made thousands of original artworks
for classical, jazz, and popular record covers for Columbia, Decca,
London, and Everest; as well as logos, labels, advertising
material, even his own typeface, the Steinweiss Scrawl. His daring
designs, gathered here in all their bright combinations of bold
typography with modern, elegant illustration, revolutionized the
way music was sold. The book includes Steinweiss's personal
recollections and ephemera from an epic career, as well as
insightful essays by three-time Grammy Award-winning art
director/designer Kevin Reagan and graphic design historian Steven
Heller. About the series Bibliotheca Universalis - Compact cultural
companions celebrating the eclectic TASCHEN universe!
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