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Alex Steinweiss. The Inventor of the Modern Album Cover (English, French, German, Hardcover) Loot Price: R341
Discovery Miles 3 410
You Save: R66 (16%)
Alex Steinweiss. The Inventor of the Modern Album Cover (English, French, German, Hardcover): Alex Steinweiss, Kevin Reagan,...

Alex Steinweiss. The Inventor of the Modern Album Cover (English, French, German, Hardcover)

Alex Steinweiss, Kevin Reagan, Steven Heller

Series: Bibliotheca Universalis

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List price R407 Loot Price R341 Discovery Miles 3 410 You Save R66 (16%)

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"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." -Alex SteinweissAlex Steinweiss (1917-2011) invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent. Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold. The book includes Steinweiss's personal recollections and ephemera from an epic career, as well as insightful essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller.

General

Imprint: Taschen
Country of origin: Germany
Series: Bibliotheca Universalis
Release date: August 2015
First published: 2015
Authors: Alex Steinweiss • Kevin Reagan • Steven Heller
Dimensions: 195 x 140 x 49mm (L x W x T)
Format: Hardcover
Pages: 552
ISBN-13: 978-3-8365-5776-4
Languages: English • French • German
Categories: Books > Arts & Architecture > Industrial / commercial art & design
Books > Arts & Architecture > Industrial / commercial art & design > Individual designers
Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Books > Categorized Speciality Shops > Taschen - Art & Photography
LSN: 3-8365-5776-2
Barcode: 9783836557764

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