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Books > Arts & Architecture > Industrial / commercial art & design > Individual designers
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Alex Steinweiss - Inventor of the Modern Album Cover (English, German, French, Hardcover, Limited collector's ed)
Loot Price: R14,118
Discovery Miles 141 180
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Alex Steinweiss - Inventor of the Modern Album Cover (English, German, French, Hardcover, Limited collector's ed)
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This title discusses about music for the eyes; the man who
revolutionized record packaging; and, the golden age of album cover
design: the first ever in-depth retrospective of the work of Alex
Steinweiss, inventor of the record album cover. This collector's
edition contains the full range of his output including hundreds of
previously unpublished sketches, mock-ups, and comps from his
personal archive. Limited to 100 individually numbered copies, each
signed by Alex Steinweiss in his trademark 'Steinweiss Scrawl',
printed on archival-quality paper and packaged in a custom
slipcase, this Art Edition comes with an original signed artwork.
In 1939, Columbia Records' newly hired art director, then
23-year-old Alex Steinweiss, pitched a novel idea to management:
why not replace the standard plain brown album wrapper with an
eye-catching package? The fledgling record company initially balked
at the expense, but decided to take a chance on Smash Song Hits by
Rodgers & Hart, performed by the Imperial Orchestra, a risk
that paid off. Within months of Steinweiss' repackage of their line
of 78-r.p.m. records - with abstract and sophisticated
illustrations, and novel typography influenced by European poster
artists of the 1930s like Joseph Binder - sales increased by as
much as 800 per cent and the album cover as we know it was born. A
decade later, he invented the paperboard jacket to contain the new
33-1/3 inch long-playing record, the LP, which remains the industry
standard to this day. For three decades, Steinweiss created
thousands of original artworks for jazz, classical, and popular
record covers not only for Columbia, Decca, London, and others, as
well as designing logos, labels, adverting material, even his own
typeface named the Steinweiss Scrawl. He defined the golden age of
album cover design and influenced generations of album designers to
follow. Less well known, but also highly influential, was his work
outside of the record industry: posters for the U.S. Navy during
World War II, print ads for ladies' footwear, packing and label
design for liquor companies, and film title sequences; as well as
his personal fine art which included paintings, drawings, and
ceramics. This text includes an original essay from renowned design
historian and Steinweiss expert Steven Heller, Alex Steinweiss'
personal recollections from his years in the business, detailed
captions, and extensive bibliographic information. Also featured in
this in-depth retrospective are hundreds of sketches, mock-ups, and
comps from Steinweiss' personal archive, most of which have never
been published before.
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