EVERYTHING YOU NEED TO BUILD REVENUE-GENERATING PARTNERSHIPS
Corporations have profited from strong business development
strategies for years. So it's no surprise that of the half-million
new businesses created each year, the most successful ones are
driven by business development. Now, savvy professionals on the
business side of a startup have a reliable guide to perfecting the
partnership strategies that will quickly add value to any
company.
"Pitching & Closing" gives you concrete action steps for
mastering the specific skill set today's business-development
professionals need to define their roles and meet revenue
expectations. Written in practical terms by playmakers at Twitter
and SocialRank, this A-to-Z guide walks you through forging
relationships, pitching a company's product, building a network,
sourcing deals, making rejection positive, and staying cool while
closing large deals. Firsthand accounts from business development
executives across many industries, from tech to television to
finance, bring to life such topics as: How to consistently identify
and land the best strategic alliances for your business Why people
say "yes" and why they say "no" Etiquette for making introductions
and reaching out to people in ways that elicit responses Monitoring
core metrics to know where to invest your time
In addition to implementable advice and techniques from the top
minds in the industry, this complete resource features an entire
section of best practices for every step of the partnering process.
Make your moves with the confidence of having a team of experts at
your back.
The road from startup to IPO starts with "Pitching &
Closing."
PRAISE FOR "PITCHING & CLOSING"
""This book is a must-read for anyone in the business of
transforming professional relationships into powerful strategic
partnerships."" -- Adam Bain, President of Global Revenue at
Twitter
""Pitching & Closing does a phenomenal job of giving you a
seat in the room during some of the biggest business development
deals of late. Anyone who reads this book will come away with a
deep understanding of business development in the world of
startups."" -- Dylan Smith, CFO of Box
""Pitching & Closing is the definitive guide to partnerships
for the next generation of entrepreneurs and business leaders."" --
Adam Braun, Founder and CEO of Pencils of Promise
""An honest and insightful look at the delicate and complex
handling of business development that] guides readers on how to
turn good ideas into great partnerships."" -- Kyle Kelly, Business
Development & Analysis at Zappos.com
""Alex Taub and Ellen DaSilva have written the bible for
business development in startup land--a well-researched, easily
accessible accounting of best practices and tips of the trade from
the people who are leaders in opening and closing deals that define
some of the most exciting new companies on the landscape."" --
Laurie Racine, Board Member, Creative Commons
""I never thought I'd read a book that not only explains how
nuanced business development can be, but also actually gives you
what you need to take teams big and small to grow their business
through partnerships. Impressive and fun to read."" -- Paul Murphy,
CEO of Dots and Partner at Betaworks
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