By Invitation Only - How We Built Gilt and Changed the Way Millions Shop (Paperback)

Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As they write about the day Gilt.com went live: "We had created a Web site that could potentially change the rules of retail...If shopping was traditionally a slow, leisurely activity...it would now be competitive, addictive, urgent, thrilling...not just easier, but so much more fun." Alexis and Alexandra share their perspective in this dramatic story of Gilt's birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. And they take us through the darkest moments of the recession when Gilt might easily have died.

General

Imprint:	Portfolio
Country of origin:	United States
Release date:	May 2013
First published:	May 2013
Authors:	Alexis Maybank • Alexandra Wilkis-Wilson
Dimensions:	215 x 140 x 20mm (L x W x T)
Format:	Paperback
Pages:	270
ISBN-13:	978-1-59184-626-0
Categories:	Books > Language & Literature > Biography & autobiography > General Books > Business & Economics > Business & management > Business strategy Books > Biography > General
LSN:	1-59184-626-9
Barcode:	9781591846260

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!