The travel and tourism industry in South Africa has shown steady
growth over the last decade, and many education institutions have
therefore introduced new courses to prepare students for careers in
the travel and tourism industry. This title includes: southern
African cases to help students grasp issues around the management
of travel and tourism businesses; focuses on a range of practical
business issues including marketing, financial management,
operational issues, and social and environmental considerations;
demonstrating the application of key travel and tourism management
principles; provides students with a "behind-the scenes"
perspective on what is required to manage a travel and tourism
business.
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