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Innovation for the Fatigued - How to Build a Culture of Deep Creativity (Paperback) Loot Price: R276
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Innovation for the Fatigued - How to Build a Culture of Deep Creativity (Paperback): Alf Rehn

Innovation for the Fatigued - How to Build a Culture of Deep Creativity (Paperback)

Alf Rehn

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List price R350 Loot Price R276 Discovery Miles 2 760 You Save R74 (21%)

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How many presentations on innovation have there been recently? Thousands? Millions? We are experiencing 'innovation fatigue': we feel cheated by the endless rounds of consultants who come into our organizations, deliver conceptual models that don't stick with the realities of business and then leave again. Companies and teams are left feeling more deflated than before, and with not one idea that's impacted the bottom line. Innovation for the Fatigued argues it is worth fighting for the concept and study of innovation in organizations.

Business leaders are always looking over their shoulders for the next Uber moment to overtake them, and they recognize that innovation needs to be a top priority. But how does one innovate? This book is the antidote to the empty promises that pervade the innovation industry. By designing a company culture that nurtures ideas, but also defends against incrementalism and fads, we can rediscover the powerful basics of imagination, empathy, play and courage, which are all instrumental in delivering real impactful innovation. Innovation for the Fatigued will detail where companies have got innovation wrong, whilst celebrating and studying the ones that lead the way. With unique, relatable and varied examples, renowned innovation and creativity professor Alf Rehn provides a practical model for getting innovation back on track, and instilling change at speed with real concern for market demands.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: April 2019
First published: 2019
Authors: Alf Rehn
Dimensions: 215 x 140 x 10mm (L x W x T)
Format: Paperback - Trade
Pages: 224
ISBN-13: 978-0-7494-8408-8
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Promotions
LSN: 0-7494-8408-X
Barcode: 9780749484088

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