Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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The Essential Guide to Business for Artists and Designers (Paperback, 2nd edition)
Loot Price: R720
Discovery Miles 7 200
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The Essential Guide to Business for Artists and Designers (Paperback, 2nd edition)
Series: Essential Guides
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This second edition of the best-selling, comprehensive handbook The
Essential Guide to Business for Artists and Designers will appeal
to a wide range of artists, makers, designers, and photographers
looking to set up and establish an arts practice or design business
within the visual arts and creative industries. With fully revised
content, three new chapters, and profiles of contemporary artists
and designers from around the world, this guide leads the reader
through the most important aspects of setting up and growing a
profitable enterprise. Providing the vital knowledge and tools to
develop a vision and achieve business growth, topics include: -
Building networks and successful negotiation tactics - Promoting an
engaging social media presence - Business planning and money
management - Overview of legal, tax and intellectual property
issues - Setting up a website and trading online - Exploiting
innovation and future trends As well as specially tailored
enterprise exercises and useful diagrams, this latest edition
features apt quotations and indispensable resources including an
extensive glossary and a list of key professional bodies and
organisations based in the UK, USA, Canada, Australia and South
America. This handbook is printed in a dyslexic-friendly font and
includes new illustrated mind maps and colour pictures throughout.
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