A major new urban history of the design and development of postwar
San Francisco Designing San Francisco is the untold story of the
formative postwar decades when U.S. cities took their modern shape
amid clashing visions of the future. In this pathbreaking and
richly illustrated book, Alison Isenberg shifts the focus from
architects and city planners--those most often hailed in histories
of urban development and design--to the unsung artists, activists,
and others who played pivotal roles in rebuilding San Francisco
between the 1940s and the 1970s. Previous accounts of midcentury
urban renewal have focused on the opposing terms set down by Robert
Moses and Jane Jacobs--put simply, development versus
preservation--and have followed New York City models. Now Isenberg
turns our attention west to colorful, pioneering, and contentious
San Francisco, where unexpectedly fierce battles were waged over
iconic private and public projects like Ghirardelli Square, Golden
Gateway, and the Transamerica Pyramid. When large-scale
redevelopment came to low-rise San Francisco in the 1950s, the
resulting rivalries and conflicts sparked the proliferation of
numerous allied arts fields and their professionals, including
architectural model makers, real estate publicists, graphic
designers, photographers, property managers, builders, sculptors,
public-interest lawyers, alternative press writers, and
preservationists. Isenberg explores how these centrally engaged
arts professionals brought new ideas to city, regional, and
national planning and shaped novel projects across urban, suburban,
and rural borders. San Francisco's rebuilding galvanized
far-reaching critiques of the inequitable competition for scarce
urban land, and propelled debates over responsible public land
stewardship. Isenberg challenges many truisms of this renewal
era--especially the presumed male domination of postwar urban
design, showing how women collaborated in city building long before
feminism's impact in the 1970s. An evocative portrait of one of the
world's great cities, Designing San Francisco provides a new
paradigm for understanding past and present struggles to define the
urban future.
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