Principles of Marketing Scandinavian Edition is an ideal
introductory text for undergraduate students and practitioners
alike. This, the second Scandinavian edition, is true to Kotler and
Armstrong's classic conceptual framework, which has proved itself
an exceptional introduction to marketing and has been used by
millions of students all over the world. Principles of Marketing
book outlines and discusses concepts and ideas that help students
and practitioners develop an effective marketing strategy for
today's markets. Cases and examples are written to reflect current
best practice in Scandinavian and European companies. The book
describes and explains how these companies deal with challenges in
domestic and international markets. Set within a Scandinavian
context, the text is nonetheless global in scope and thus very
relevant for modern marketers.
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