This is a short book about the most prominent sign of our times.
The simple # sign is now used so widely that it is easy to overlook
the fundamental effects it has had in the structuring of public
debate. With its help, statements are bundled together and
discourse is organized and amplified around common buzzwords. This
method enables us to navigate more easily the huge volume of online
utterances, but it also increases the risk of leveling statements
and extinguishing difference, as exemplified by the #MeToo debate.
Andreas Bernard traces the young and spectacular career of the
humble hashtag. He follows the history of the # sign, documenting
its use by Twitter and Instagram, and then examines the most
prominent contemporary domains of the sign in socio-political
activism and in marketing - two apparently very different fields
which are united in their passion for the hashtag. Theory of the
Hashtag shines a bright light on a small but pervasive feature of
our contemporary digital culture and shows how it is
surreptitiously shaping the public sphere.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
