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International Strategy of Emerging Market Firms - Absorbing Global Knowledge and Building Competitive Advantage (Paperback)
Loot Price: R1,672
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International Strategy of Emerging Market Firms - Absorbing Global Knowledge and Building Competitive Advantage (Paperback)
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Emerging economies are expected to be in the driver's seat of the
global economy in the medium and long term. Large multinational
corporations will account for much of this activity. In this
textbook, Andrei Panibratov explains how emerging market firms
accumulate and exploit market knowledge to develop competitive
advantages whilst operating globally. Chapters dedicated to the key
emerging economies - Brazil, Russia, India and China (BRIC) - are
enhanced by detailed case studies of large firms' activities. The
book is divided into four parts, focusing on the following: An
outline of the relevant terminology and the context of the
international strategy of emerging market firms, providing an
introductory foundation for the whole book. A guide to the
evolution of perspectives regarding international strategy,
designed to illustrate the changes and trends in the recent
academic research on internationalization. A country-by-country
illustration of the internationalization of BRIC economies and
firms, providing an overall picture of each country's global
integration, outward investments, and strategies. The concepts and
practices behind the strategies employed by different firms.
Written by an established international business scholar, this book
is essential reading for students of international strategy who
wish to understand the importance of the emerging economies.
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