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Almost is Not Good Enough - How to Win or Lose in Retail (Hardcover)
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Almost is Not Good Enough - How to Win or Lose in Retail (Hardcover)
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Retail has always been a dynamic industry but right now it is going
through an unprecedented pace of change. Seismic economic shifts
and breath-taking technological advances are changing the shopping
experience faster than most retailers are able to react. Customers
demand ever more exciting shopping experiences and have higher
expectations of product, service, value and environment. And, as if
that isn't enough to contend with, there is the multi-channel
reality to get to grips with too. Any retailer that wants to stay
in the game, let alone ahead of it, has to think in an entirely
different way. Get it wrong, or move too slowly, and the customer
will be lost forever. They'll already be onto the next big thing.
Andrew Jennings is a global retail executive with four decades of
leadership experience at some of the world's top stores. In his
first book, Almost Is Not Good Enough, he shares his secrets on how
retailers can thrive in this dynamic environment. Almost Is Not
Good Enough is the up-to-date guide anyone involved with modern
retail cannot afford to miss.
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