Former Internet entrepreneur Andrew Keen was among the earliest to
write about the dangers that the Internet poses to our culture and
society. His 2007 book The Cult of the Amateur was critical in
helping advance the conversation around the Internet, which has now
morphed from a tool providing efficiencies and opportunities for
consumers and business to an elemental force that is profoundly
reshaping our societies and our world. In his new book, How to Fix
the Future, Keen focuses on what we can do about this seemingly
intractable situation. Looking to the past to learn how we might
change our future, he describes how societies tamed the excesses of
the Industrial Revolution, which, like its digital counterpart,
demolished long-standing models of living, ruined harmonious
environments, and altered the business world beyond recognition.
Traveling the world to interview experts in a wide variety of
fields, from EU Commissioner for Competition Margrethe Vestager,
whose recent 2.4 billion fine to Google made headlines around the
world, to successful venture capitalists who nonetheless see the
tide turning, to CEOs of companies including The New York Times,
Keen unearths approaches to tackling our digital future. There are
five key tools that Keen identifies: regulation, competitive
innovation, social responsibility, worker and consumer choice, and
education. His journey to discover how these tools are being put
into practice around the globe takes him from digital-oriented
Estonia, where Skype was founded and where every citizen can access
whatever data the government holds on them by logging in to an
online database, and where a "e-residency" program allows the
country to expand beyond its narrow borders, to Singapore, where a
large part of the higher education sector consists in professional
courses in coding and website design, to India, Germany, China,
Russia, and, of course, Silicon Valley. Powerful, urgent, and
deeply engaging, How to Fix the Future vividly depicts what we must
do if we are to try to preserve human values in an increasingly
digital world and what steps we might take as societies and
individuals to make the future something we can again look forward
to.
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