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Metrics at Work - Journalism and the Contested Meaning of Algorithms (Hardcover)
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Metrics at Work - Journalism and the Contested Meaning of Algorithms (Hardcover)
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The starkly different ways that American and French online news
companies respond to audience analytics and what this means for the
future of news When the news moved online, journalists suddenly
learned what their audiences actually liked, through algorithmic
technologies that scrutinize web traffic and activity. Has this
advent of audience metrics changed journalists' work practices and
professional identities? In Metrics at Work, Angele Christin
documents the ways that journalists grapple with audience data in
the form of clicks, and analyzes how new forms of clickbait
journalism travel across national borders. Drawing on four years of
fieldwork in web newsrooms in the United States and France,
including more than one hundred interviews with journalists,
Christin reveals many similarities among the media groups
examined-their editorial goals, technological tools, and even
office furniture. Yet she uncovers crucial and paradoxical
differences in how American and French journalists understand
audience analytics and how these affect the news produced in each
country. American journalists routinely disregard traffic numbers
and primarily rely on the opinion of their peers to define
journalistic quality. Meanwhile, French journalists fixate on
internet traffic and view these numbers as a sign of their
resonance in the public sphere. Christin offers cultural and
historical explanations for these disparities, arguing that
distinct journalistic traditions structure how journalists make
sense of digital measurements in the two countries. Contrary to the
popular belief that analytics and algorithms are globally
homogenizing forces, Metrics at Work shows that computational
technologies can have surprisingly divergent ramifications for work
and organizations worldwide.
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