This agricultural history explores the transformation of the Santa
Clara Valley over the past one hundred years from America's largest
fruit-producing region into the technology capital of the world. In
the latter half of the twentieth century, the region's focus
shifted from fruits-such as apricots and prunes-to computers. Both
personal and public rhetoric reveals how a sense of place emerges
and changes in an evolving agricultural community like the Santa
Clara Valley. Through extensive archival research and interviews,
Anne Marie Todd explores the concepts of place and placelessness,
arguing that place is more than a physical location and that
exploring a community's sense of place can help us to map how
individuals experience their natural surroundings and their sense
of responsibility towards the local environment. Todd extends the
concept of sense of place to describe Silicon Valley as a
non-place, where weakened or disrupted attachment to place
threatens the environment and community. The story of the Santa
Clara Valley is an American story of the development of
agricultural lands and the transformation of rural regions.
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