Essential guidance for entrepreneurs who need help in marketing
their small business. This book provides information on the three
most important areas of marketing: 5 Rules of Radical Marketing --
fish where the fish are, dominate the media, spend when people have
money, measure the impact and add value, don't discount, brand your
business -- how to design a logo, compile a design brief,
understand the printing processes and manage your business's visual
identity, advertise your business effectively -- create effective
advertisements, select the right media and get creative with your
budget. Written in an easy to follow style with simple black and
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