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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed

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Marketing your own business (Paperback) Loot Price: R228
Discovery Miles 2 280
You Save: R24 (10%)
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Marketing your own business (Paperback)

Annie Baptiste, Ria van Zyl, Victoria Nicholson; Edited by Eric Parker

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List price R252 Loot Price R228 Discovery Miles 2 280 You Save R24 (10%)

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Essential guidance for entrepreneurs who need help in marketing their small business. This book provides information on the three most important areas of marketing: 5 Rules of Radical Marketing -- fish where the fish are, dominate the media, spend when people have money, measure the impact and add value, don't discount, brand your business -- how to design a logo, compile a design brief, understand the printing processes and manage your business's visual identity, advertise your business effectively -- create effective advertisements, select the right media and get creative with your budget. Written in an easy to follow style with simple black and white illustrations.

General

Imprint: Bookstorm
Country of origin: South Africa
Release date: February 2011
First published: March 2011
Authors: Annie Baptiste • Ria van Zyl • Victoria Nicholson
Editors: Eric Parker
Dimensions: 198 x 130 x 14mm (L x W x T)
Format: Paperback
Pages: 185
ISBN-13: 978-1-920434-12-0
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-920434-12-7
Barcode: 9781920434120

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