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The Small Business Online Marketing Handbook - Converting Online Conversations to Offline Sales (Hardcover) Loot Price: R368
Discovery Miles 3 680
You Save: R57 (13%)
The Small Business Online Marketing Handbook - Converting Online Conversations to Offline Sales (Hardcover): A Tsai

The Small Business Online Marketing Handbook - Converting Online Conversations to Offline Sales (Hardcover)

A Tsai

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List price R425 Loot Price R368 Discovery Miles 3 680 You Save R57 (13%)

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The small business marketing experts at Demandforce help owners kick off their online strategy

Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. "The Small Business Online Marketing Handbook" will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business.Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by IntuitFeatures spot interviews and "do this now" advice from resident experts at Demandforce, including the founders

With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. "The Small Business Online Marketing Handbook" shows you how.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: December 2013
First published: 2013
Authors: A Tsai
Dimensions: 247 x 154 x 18mm (L x W x T)
Format: Hardcover
Pages: 192
ISBN-13: 978-1-118-61538-6
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-118-61538-7
Barcode: 9781118615386

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