This book is an investigation into the design and history of
British magazines over the past 170 years. It identifies turning
points and new directions in one of the most sensitive barometers
of mass-market design taste, from the advent of two periodicals -
Punch and the Illustrated London News - that changed publishing
fundamentally, through to the beginnings of digital distribution. A
magazine flourishes or folds according to its audience's response
to its look and feel - sometimes more so than its written content -
and this study of a developing history encompasses discussion of
graphic design, typography, photography and innovative print
technology. It explores why magazines have looked how they do.
Published with full access to the National Art Library's
unparalleled archive of periodicals, British Magazine Design is a
definitive history.
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