The "Business on a Shoestring" series helps small business
owners grow their business imaginatively, effectively and without
spending a fortune. Aimed at entrepreneurs with plenty of vision
and commitment but not a lot of cash, each book is packed with
ideas that really work, real-life examples, step-by-step advice and
sources of further information.
Having an online presence is essential for most businesses these
days. Don't think that a small budget means that you can't compete
with larger organisations: if your site is well laid out and your
content compelling, you can
This revised edition shows the way, covering topics such as:
Choosing the right domain name; Smartening up a basic website;
Driving traffic to your website; Analysing web traffic; Affiliate
marketing; Search engine listings/optimisation; Taking advantage of
free (and safe ) software and training; Relationship networking;
Tapping into new or growing trends: Web alerts, RSS, Voice over
Internet Protocols, instant messaging, espotting
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