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International Entrepreneurship (Paperback)
Loot Price: R959
Discovery Miles 9 590
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International Entrepreneurship (Paperback)
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Rich in examples from the real world, International
Entrepreneurship illustrates how theory and practice go hand in
hand. Specially designed for courses and tutors of International
Entrepreneurship, this essential text discusses the opportunities
and challenges facing internationalising entrepreneurial ventures.
With clear and concise explanations of the current literature, the
subject is explored from the different perspectives of social,
cross-cultural and comparative entrepreneurship, as well as
including analysis of the relationship to marketing and finance.
Key features include: A dedicated overview illustrating the state
of the art from the point of view of International
Entrepreneurship, rather than from a general business context,
allowing students to build in-depth knowledge on the topic from a
single resource? Interesting and accessible international case
studies provide insight into how real companies handle modern
issues, preparing students for future entrepreneurial ventures.
Examples include ofo, Nokero, Wonderbly and Blueseed? Flexibility
of use for instructors to fit their own context and needs,
particularly for integrating into current entrepreneurship or
business courses? Further reading references and supplementary
example boxes allow students to extend their knowledge outside the
lecture hall and inspire a passion for the subject? Case studies
inspire a variety of activities for both theoretical discussion and
practical applications and can easily be enriched and updated.
International Entrepreneurship is a much-needed text for all IE
courses, as well as an ideal supplementary text for postgraduate
students studying entrepreneurship, international business,
management, and marketing.
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