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Marketing - The Essential Guide (Paperback)
Loot Price: R90
Discovery Miles 900
You Save: R215
(70%)
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Marketing - The Essential Guide (Paperback)
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List price R305
Loot Price R90
Discovery Miles 900
You Save R215 (70%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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There is a lot to learn when you start to market a business.
Marketing covers an enormous range of activities, before you start
to think about PR, sales and advertising. For any business owner or
marketing manager, it is critical to your business's success that
you have plenty of ideas for spreading the word about the company
at your fingertips. Whether you are a sole trader and want to do
your own marketing, or manage a small team and need to know more
about the topic, this is the book for you. If you are a beginner,
it starts with marketing basics and introduces you to sales, PR and
advertising too. Whether you're new to marketing or an experienced
marketer, this book will bring you up to date on how to use social
media for promotion. Authors: Antonia Chitty and Victoria Dawson
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