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Beyond Great - Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution (Hardcover)
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Beyond Great - Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution (Hardcover)
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Great is no longer good enough. Beyond Great delivers a powerful
new playbook of 9 core strategies to thrive in a post-COVID world
where all the rules of the game are being re-written. Beyond Great
answers to two fundamental questions which face business leaders
today in a world shaped by daunting and disruptive technological,
economic, and social change. First, what is outstanding performance
in this new volatile era? Second, how do we build competitive
advantage in a world with new and often uncertain rules? Supported
by years of research and hands-on consulting practice, this book
presents a comprehensive framework for building a high performing,
resilient, adaptive, and socially responsible global company. The
book begins by taking an incisive look at these disruptive forces
transforming globalization, including economic nationalism; the
boom in data flows and digital commerce; the rise of China;
heightened public concerns about capitalism and the environment;
and the emergence of borderless communities of digitally connected
consumers. Distilled from the study of hundreds of companies and
interviews with dozens of business leaders, the authors have
distilled nine core strategies - the new winning playbook of the
21st century. Beyond Great argues that business leaders today must
lead with a new kind of openness, flexibility and light-footedness,
constantly layering in new strategies and operational norms atop
existing ones to allow for "always-on" transformation. Leaders must
master a whole new set of rules about what it takes to be "global,"
becoming shapeshifters adept at handling contradiction,
multiplicity, and nuance. This book will show them how.
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