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Food Supply Chain in India - Analysing the Potential for International Business (Paperback)
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Food Supply Chain in India - Analysing the Potential for International Business (Paperback)
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India is one of the largest food and grocery markets in the world
and a large consumer of food products. Despite having a rich raw
material base for food products, high food price inflation is
becoming a major challenge facing the country. There is a shortage
of supply due to issues in the food supply chain. The food supply
chain is fragmented and only seven per cent of the perishable
products are being processed. To counter this, the Indian
government is offering several incentives to private and foreign
investors in the food processing sector reflecting the government's
intention to attract investment. The large and unsaturated Indian
market has attracted a number of foreign companies yet the country
has not been able to be a part of their global production networks.
There is a need for reforms in the food supply chain to enable
India to reach out to its unrealised potential. Given this
background, this report examines the opportunities and potential
for international businesses in the food supply chain of India. The
report tries to make international businesses better acquainted
with the Indian market by providing detailed information about the
central and state governments' policies on the food supply chain.
It highlights the barriers faced by international businesses in
India and suggests a go-to-market strategy for international
businesses. The report identifies the current and potential gains
for India from the entry of foreign businesses and makes policy
recommendation based on a clear understanding of the expectations
and experiences of international businesses in India and global
best practices.
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