Media and Communication Research Methods - International Student Edition - An Introduction to Qualitative and Quantitative Approaches (Paperback, 5th Revised edition)

This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	February 2019
First published:	2020
Authors:	Arthur A. Berger
Dimensions:	228 x 152 x 25mm (L x W x T)
Format:	Paperback
Edition:	5th Revised edition
ISBN-13:	978-1-5443-7174-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Social sciences > Sociology, social studies > Social research & statistics > General
LSN:	1-5443-7174-8
Barcode:	9781544371740

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