A sound and convincing business plan is an entrepreneur's important
first step in starting up a profitable business. It's also a
prerequisite for getting financing and attracting investors. A
sound business plan describes the business operations and goals,
analyzes and forecasts markets and sales, sets up operating and
marketing plans and schedules, and estimates operating expenses.
This book shows how to organize and write a logical,
business-savvy, and professionally polished business plan that can
be presented to potential investors and financial institutions.
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