Written by two leading social and cultural historians, the first
two editions of "A Social History of the Media" became classic
textbooks, providing a masterful overview of communication media
and of the social and cultural contexts within which they emerged
and evolved over time.
This third edition has been thoroughly revised to bring the text
up to date with the very latest developments in the field.
Increased space is given to the exciting media developments of the
early 21st Century, including in particular the rise of social and
participatory media and the globalization of media. Additionally,
new and important research is incorporated into the classic
material exploring the continuing importance of oral and manuscript
communication, the rise of print and the relationship between
physical transportation and social communication.
Avoiding technological determinism and rejecting assumptions of
straightforward evolutionary progress, this book brings out the
rich and varied histories of communication media. In an age of
fast-paced media developments, a thorough understanding of media
history is more important than ever, and this text will continue to
be the first choice for students and scholars across the world.
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