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The Unfair Advantage - The Truth About Startup Success (Hardcover) Loot Price: R284
Discovery Miles 2 840
You Save: R71 (20%)
The Unfair Advantage - The Truth About Startup Success (Hardcover): Ash Ali, Hasan Kubba

The Unfair Advantage - The Truth About Startup Success (Hardcover)

Ash Ali, Hasan Kubba

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List price R355 Loot Price R284 Discovery Miles 2 840 You Save R71 (20%)

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The world is not a level playing field, but no matter where you are starting from, you already have what it takes to stand out: your Unfair Advantage

We all have multiple unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people or even a large inheritance. An unfair advantage is simply the element that gives you an edge over your competition.

This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths.

Hard work and grit aren't enough in a world where the odds are stacked against you, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.

General

Imprint: Profile Books Ltd
Country of origin: United Kingdom
Release date: March 2020
First published: 2020
Authors: Ash Ali • Hasan Kubba
Dimensions: 224 x 144 x 26mm (L x W x T)
Format: Hardcover
Pages: 256
ISBN-13: 978-1-78816-331-6
Categories: Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
Books > Social sciences > Sociology, social studies > Social issues > Equal opportunities
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 1-78816-331-1
Barcode: 9781788163316

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