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The Unfair Advantage - The Truth About Startup Success (Hardcover)
Loot Price: R284
Discovery Miles 2 840
You Save: R71
(20%)
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The Unfair Advantage - The Truth About Startup Success (Hardcover)
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List price R355
Loot Price R284
Discovery Miles 2 840
You Save R71 (20%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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The world is not a level playing field, but no matter where you are
starting from, you already have what it takes to stand out: your Unfair
Advantage
We all have multiple unfair advantages in life, whether we happen to be
quick, have a talent for maths, a great feel for people or even a large
inheritance. An unfair advantage is simply the element that gives you
an edge over your competition.
This innovative book shows how to identify your own unfair advantages
and apply them to any project. Drawing on over two decades of hands-on
experience, including as the first Marketing Director of Just Eat (a
startup now worth over £4 billion), the authors offer a unique
framework for assessing your external circumstances in addition to your
internal strengths.
Hard work and grit aren't enough in a world where the odds are stacked
against you, so this book explores the importance of money,
intelligence, location, education, expertise, status and luck in the
journey to success. From starting your company, to gaining traction,
raising funds and growth hacking, The Unfair Advantage helps you look
at yourself and find the ingredients you didn't realise you already
had, to succeed in the cut-throat world of business.
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