We live in an age of unparalleled opportunity for innovation.
We're building more products than ever before, but most of them
fail--not because we can't complete what we set out to build, but
because we waste time, money, and effort building the wrong
product.
What we need is a systematic process for quickly vetting product
ideas and raising our odds of success. That's the promise of
"Running Lean."
In this inspiring book, Ash Maurya takes you through an exacting
strategy for achieving a "product/market fit" for your fledgling
venture, based on his own experience in building a wide array of
products from high-tech to no-tech. Throughout, he builds on the
ideas and concepts of several innovative methodologies, including
the Lean Startup, Customer Development, and bootstrapping.
"Running Lean" is an ideal tool for business managers, CEOs,
small business owners, developers and programmers, and anyone who's
interested in starting a business project.Find a problem worth
solving, then define a solutionEngage your customers throughout the
development cycleContinually test your product with smaller, faster
iterationsBuild a feature, measure customer response, and
verify/refute the ideaKnow when to "pivot" by changing your plan's
courseMaximize your efforts for speed, learning, and focusLearn the
ideal time to raise your "big round" of fundingGet on track with
The Lean SeriesPresented by Eric Ries--bestselling author of "The
Lean Startup: How Today's Entrepreneurs Use Continuous Innovation
to Create Radically Successful Businesses"--The Lean Series gives
you solid footing in a proven methodology that will help your
business succeed.
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