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Books > Professional & Technical > Energy technology & engineering > Electrical engineering
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Radios Niche Marketing Revolution FutureSell (Hardcover)
Loot Price: R5,494
Discovery Miles 54 940
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Radios Niche Marketing Revolution FutureSell (Hardcover)
Expected to ship within 10 - 15 working days
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Radio's niche marketing revolution evolved to address the problems
of market fragmentation. These problems are responsible for steep
declines in traditional media revenues. Market fragmentation,
happening in every market across the globe, has led marketers and
media into the new era of niche marketing. Mass-marketing
strategies are obsolete. Radio, cable (wired and unwired), and
television are being forced to alter the way they present their
products, promotions, and marketing strategies.FutureSell provides
radio professionals with the advanced skills and systems to turn
niche marketing into a profitable approach for their own
stations.Your clients don't want to buy advertising period. They
do, however, want to sell their products and services. Your
advertisers' markets are also fragmenting. Cutting-edge companies
now seek ways to learn their customers' smallest needs and cater to
their customers' perceptions. Yet, very few businesses or ad
agencies know how to conduct niche or one-to-one marketing. With
the techniques introduced in this book, you can create new revenue
streams while upgrading your largest advertisers.The ideas you'll
encounter work for multi-national media conglomerates, stations in
small markets, and duopolies in any market size. Owners, group
heads, managers, salespeople, programmers, copywriters, and office
staff will gain valuable insight to make their jobs easier and more
productive. Radio people, ad agency executives, and advertisers
will discover a money-making glimpse into the future.Godfrey W. and
Ashley Page Herweg are radio management consultants, international
seminar leaders, sales trainers, and researchers specializing in
niche marketing and focus group studies. They have successful
backgrounds in, radio, television, and print production, and media
buying and sales at the international, national, r
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