Crises come in many shapes and sizes, including media blunders,
social media activism, extortion, product tampering, security
issues, natural disasters, accidents, and negligence - just to name
a few. For organizations, crises are pervasive, challenging, and
catastrophic, as well as opportunities for organizations to thrive
and emerge stronger. Despite the proliferation of research and
books related to crisis communication, the voice that is often lost
is that of the stakeholder. Yet, as both a public relations and
management function, stakeholders are central to the success and
failure of organizations responding to and managing crises in a
cross-platform and global environment. This core textbook provides
a comprehensive and research-driven introduction to crisis
communication, critical factors influencing crisis response, and
what we know about predicting stakeholder responses to crises.
Incorporated into each chapter are global case studies, ethical
challenges, and practitioner considerations. Online resources
include an extensive set of multimedia materials ranging from
podcast mini-lectures to in-class exercises, and simulation-based
activities for skills development
(https://audralawson.com/resources/crisis-communication-managing-stakeholder-relationships/).
Demonstrating the connection between theory, decision-making, and
strategy development in a crisis context, this is a vital text for
advanced undergraduate and postgraduate students of Communications,
Public Relations, Marketing, and Strategic Management.
General
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