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Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity (Paperback) Loot Price: R769
Discovery Miles 7 690
You Save: R299 (28%)

Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity (Paperback)

A. Kaushik

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List price R1,068 Loot Price R769 Discovery Miles 7 690 | Repayment Terms: R72 pm x 12* You Save R299 (28%)

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Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. "Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: October 2009
First published: October 2009
Authors: A. Kaushik
Dimensions: 232 x 186 x 28mm (L x W x T)
Format: Paperback • CD-ROM  CD-ROM
Pages: 475
ISBN-13: 978-0-470-52939-3
Categories: Books > Computing & IT > General theory of computing > General
Books > Computing & IT > Applications of computing > General
Books > Academic & Education > Varsity Textbooks > Computer Science
LSN: 0-470-52939-3
Barcode: 9780470529393

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