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The Rise of the New East - Business Strategies for Success in a World of Increasing Complexity (Hardcover) Loot Price: R863
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The Rise of the New East - Business Strategies for Success in a World of Increasing Complexity (Hardcover): B Simpfendorfer

The Rise of the New East - Business Strategies for Success in a World of Increasing Complexity (Hardcover)

B Simpfendorfer

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Loot Price R863 Discovery Miles 8 630 | Repayment Terms: R81 pm x 12*

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Taking the reader on a tour of the fast-changing East, "The Rise of the New East "provides simple business strategies for dealing with the world's growing complexity. From China to India to Dubai, powerfully disruptive forces have resulted from the East's resurgence, and the clash of these forces has had unexpected economic, political, and social outcomes. Influential author Ben Simpfendorfer leads the next generation of commentary on emerging markets to take it beyond simple straight-line outcomes, arguing that the business world should respond to the East's rise by embracing complexity and planning for the unexpected. In a rare combination of high-level economic and political analysis and street-level experience--from China's vast factories, to Indonesia's Muslim consumers, to India's Bollywood films--the emerging world is presented in an accessible and engaging way, and the result is essential guidance for financial investors, senior managers, and business owners. Simpfendorfer relates his experience of working for some of the world's largest multinationals, transacting deals between countries such as China and Pakistan, and assisting mid-sized foreign companies in deciding how to enter the East, in order to provide readers with commercially relevant and tested solutions.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: June 2014
First published: June 2014
Authors: B Simpfendorfer
Dimensions: 235 x 155 x 21mm (L x W x T)
Format: Hardcover - Cloth over boards / With dust jacket
Pages: 238
ISBN-13: 978-1-137-37005-1
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals
LSN: 1-137-37005-X
Barcode: 9781137370051

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