Taking the reader on a tour of the fast-changing East, "The Rise
of the New East "provides simple business strategies for dealing
with the world's growing complexity. From China to India to Dubai,
powerfully disruptive forces have resulted from the East's
resurgence, and the clash of these forces has had unexpected
economic, political, and social outcomes. Influential author Ben
Simpfendorfer leads the next generation of commentary on emerging
markets to take it beyond simple straight-line outcomes, arguing
that the business world should respond to the East's rise by
embracing complexity and planning for the unexpected. In a rare
combination of high-level economic and political analysis and
street-level experience--from China's vast factories, to
Indonesia's Muslim consumers, to India's Bollywood films--the
emerging world is presented in an accessible and engaging way, and
the result is essential guidance for financial investors, senior
managers, and business owners. Simpfendorfer relates his experience
of working for some of the world's largest multinationals,
transacting deals between countries such as China and Pakistan, and
assisting mid-sized foreign companies in deciding how to enter the
East, in order to provide readers with commercially relevant and
tested solutions.
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