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The Los Angeles 1984 Olympic Games (Paperback)
Loot Price: R402
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The Los Angeles 1984 Olympic Games (Paperback)
Series: Images of Sports
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List price R535
Loot Price R402
Discovery Miles 4 020
You Save R133 (25%)
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The Games of the XXIII Olympiad, Los Angeles 1984, reimagined the
Olympic Games and reinvigorated a troubled Olympic movement. Its
innovations included the following: a nationwide torch relay that
yielded millions for children's charities; an arts festival that
surpassed any prior efforts; the first Opening Ceremony featuring a
professional theatrical extravaganza; new sports disciplines, such
as distance races for women, windsurfing, synchronized swimming,
heptathlon, and rhythmic gymnastics; an army of volunteers; vast
increases in sponsorship and television revenue while avoiding
commercialization and keeping expenses low using existing
facilities; and a financial surplus of over $232 million, which has
endowed sports for youngsters in the Los Angeles area to this
day--all through a privately financed organizing committee without
government contributions.
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